At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Seoul, Korea, Republic of

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for (Sr.) Consumer Strategy & Insights Specialist to be in Seoul. This position is to backfill a J&J employee who is going to be absent for 18 months of maternity and child rearing leave.

Position Summary:

Sr. Consumer Strategy & Insights Specialist will play a pivotal role in shaping ACUVUE®’s consumer promotions and digital engagement strategy in Korea — the world’s most dynamic contact lens market.

The Sr. Consumer Strategy & Insights Specialist will lead 360° consumer promotion planning and execution, from crafting competitive promotional concepts and schemes to forecasting business impact, managing exposure plans.

This role also expands into digital marketing and consumer journey optimization, leveraging MyACUVUE® App and ACUVUE® Web platforms to deepen engagement, drive retention, and enhance the holistic experience of contact lens users.

You will turn consumer and business insights into high impact promotions, digital journeys, and performance driven CRM activities that directly contribute to wearer growth and retention.

You will be responsible for:

1) 360° Consumer Promotion Strategy & Execution (Primary – ~80%)

• Develop national scale, fully integrated promotional campaigns supporting brand priorities, launches, and business acceleration objectives.
• Create competitive promotional concepts and schemes, grounded in market intelligence and category benchmarks.
• Build end to end promotion plans, integrating CRM, digital media, and field activations to maximize awareness and conversion.
• Conduct sales forecasting for each promotional initiative, quantify impact scenarios, and track performance vs. forecast.
• Monitor and analyze business, consumer, and digital KPIs; deliver timely reports and insights for future improvements.
• Oversee promotion budget planning, ensuring optimal investment efficiency and alignment with business goals.
• Manage collaboration with cross functional teams, external agencies, and regional stakeholders to ensure flawless, compliant execution.
• Responsible for compliant executions within J&J and external guidelines

2) Digital Consumer Journey & CRM Driven Engagement (Secondary – ~20%)

• Analyze consumer behaviors and journey stages; design solutions that drive conversion, engagement, and repurchase.
• Lead/support digital enhancement projects (e.g., membership feature upgrades, AI enabled personalization, automation).
• Translate business needs into digital requirements, collaborating with technical and platform teams.
• Track progress, outcomes, and effectiveness of digital initiatives against KPIs.

Qualifications / Requirements:

• Bachelor’s degree in a relevant field.
• 5+ years of experience in consumer marketing, CRM, trade marketing, within FMCG or cosmetics (trade marketing experience strongly preferred).
• Proven ability to design and execute high impact consumer promotions that deliver measurable business results.
• Strong analytical and problem solving skills; able to interpret data and translate insights into action.
• Fluent in Korean (written & verbal); proficient in English for business communication.
• Strong collaboration and communication skills across cross functional teams.

Legal Entity

Vision Care

Job Type

Fixed Term (Approximately 18 months until Oct 2027)

Application Documents

Free-form resume AND cover letter is required

Application Deadline

Open until the position is filled.

Notes

• Preference will be given to individuals subject to national veterans’ benefits and persons with disabilities upon submission of relevant documents as per applicable laws.
• Only candidates who pass the resume screening will be notified individually. However, notifications may be delayed due to company circumstances.
• If any false information is found in the application documents, the hiring may be canceled even after the offer is confirmed, and future applications may be restricted.
• Submitted documents will not be returned and will be deleted upon request.

 

 

Required Skills:

 

 

Preferred Skills:

Analytics Dashboards, Analytics Insights, Business Behavior, Collaborating, Content Management, Copy Editing, Customer Analytics, Design Mindset, Detail-Oriented, Digital Channels, Digital Marketing, Problem Solving, Product Marketing Sales, Researching, Search Engine Optimization (SEO), Technologically Savvy