Role Title: Demand Generation Marketing Manager, GUB 

Location: India 

Job Description 

About InvoiceCloud:  

InvoiceCloud is a fast-growing fintech company with an award-winning culture and a leading disruptor in the electronic bill presentment and payment (EBPP) space. Serving more than 3,200 customers across the utility, government, and insurance industries, InvoiceCloud’s secure and innovative SaaS platform enhances the customer experience, driving higher digital payment, AutoPay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit InvoiceCloud.com.  

 

Position Overview 

We are seeking an experienced Demand Generation Marketing Manager to drive pipeline growth for our payment and billing technology solutions targeted to government agencies and utility billers. In this role, you will build and execute full-funnel marketing programs that increase awareness, generate qualified leads, and support sales engagement with public sector and utility organizations. 

The ideal candidate understands the complexities of government procurement, utility billing processes, ratepayer expectations, and the unique compliance and security requirements surrounding public-sector payments. You excel at crafting strategic, data-driven demand generation campaigns that resonate with decision makers in finance, customer service, billing, and IT. 

 

Areas of Responsibility  

• Implement account-based marketing (ABM) programs to reach high-value carriers and decision-making units. 

• Manage nurture flows and lifecycle campaigns to support long, complex enterprise sales cycles. 

• Support development of webinars, whitepapers, calculators/tools, case studies, and solution briefs that highlight payment innovation in the government and utility billers space. 

• Own marketing automation setup, segmentation, list management, and campaign workflows (HubSpot, Marketo, or similar). 

• Leverage ABM platforms (e.g., Demandbase, 6sense, Terminus) and intent data to target and engage ideal accounts. 

• Track KPIs including MQL/SQL volume, pipeline contribution, campaign performance, and ROI. 

• Support industry events and conferences with pre- and post-event demand generation activities. 

 

Key Skills 

• 2–3+ years experience in B2B demand generation, ideally within payments, fintech, billing, or SaaS. 

• Experience marketing to government, municipal utilities, or public-sector organizations strongly preferred. 

• Hands-on experience with marketing automation, CRM systems (Salesforce), ABM tools, and digital campaign platforms. 

• Strong analytical skills with an ability to interpret data and make data-driven decisions. 

• Excellent communication skills and ability to simplify complex value propositions. 

• Help translate complex payment, billing, and compliance topics—PCI, NACHA rules, security, digital adoption—into clear messaging for ratepayer-facing organizations. 

• Familiarity with enterprise buyer groups and multi-stakeholder buying processes. 

 

How You’ll Be Measured 

• Significant growth in qualified pipeline from government and utility biller audiences. 

• Improved funnel conversion rates and stronger engagement from target accounts. 

• Effective collaboration and alignment with sales and product teams. 

• High-performing, data-driven campaigns that show clear, attributable revenue impact. 

 

InvoiceCloud is an Equal Opportunity Employer.   

InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.   

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.   

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].  

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To all recruitment agencies: InvoiceCloud does not accept agency resumes. Please do not forward resumes to our job’s alias, employees, or any other organization location. Invoice Cloud is not responsible for any fees related to unsolicited resumes.