Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Salesforce Marketing Cloud Personalization
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary:
As a Custom Software Engineer, you will develop custom software solutions to design, code, and enhance components across systems or applications. Your typical day will involve collaborating with cross-functional teams to understand business requirements, utilizing modern frameworks and agile practices to deliver scalable and high-performing solutions tailored to meet specific business needs. You will engage in coding, testing, and debugging processes, ensuring that the software components you create are efficient and effective in addressing the challenges faced by the organization. Additionally, you will participate in team meetings to discuss project progress and share insights on best practices, contributing to a culture of continuous improvement and innovation.

Roles & Responsibilities:
- Translate high-level business goals into technical requirements.
- Design the overall data schema and integration patterns between SFMC, Sales/Service Cloud, and Data Cloud.
- Skilled in building and deploying high-performing marketing campaigns using Content builder, journey Builder, Automation Studio.
- Having experience in Segmentation, IP Warming strategies, SMS campaigns, WhatsApp and Mobile Push campaigns
- Good knowledge on SQL, AMPScript, SSJS, and REST/SOAP APIs.
- Able to debug scripting errors, Automation Failures and data synchronization failures.
- Build responsive email templates and CloudPages using AMPScript.
- Configure complex workflows in Automation Studio and Journey Builder, including custom Split activities and API-triggered entries.
- Write advanced SQL queries to segment audiences and maintain data hygiene across Data Extensions.
- Assist in connecting SFMC with external systems and managing the Marketing Cloud Connect (MCC) integration.

Professional & Technical Skills:
- Must To Have Skills: Proficiency in Salesforce Marketing Cloud Personalization.
- Strong understanding of software development life cycle methodologies.
- Experience with agile development practices and frameworks.
- Ability to design and implement scalable software solutions.
- Familiarity with integration techniques and APIs.
- Certifications: SFMC Consultant, SFMC Email Specialist and SFMC Admin certifications are good to have and preferred.

Additional Information:
- The candidate should have minimum 5 years of experience in Salesforce Marketing Cloud Personalization.
- This position is based at our Bengaluru office.
- A 15 years full time education is required.

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.