Senior Analyst, Product & Proposition Marketing

Posted:
12/12/2024, 11:08:46 PM

Experience Level(s):
Senior

Field(s):
Growth & Marketing

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

As a Marketing Team member, shape AIA’s product and proposition activation initiatives through deployment of effective communication strategy to drive business growth and competitive market positioning.
Ensure product & propositions initiatives are in line with regulatory requirements, AIA’s governance policies and brand standards.

Product & Proposition Marketing Activities Support and Implementation

  • Support Line Manager and understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization.
  • Support Line Manager in developing customer-centric proposition activation initiatives including product brochures, proposition materials, social content, photo-bank production and revamp projects.
  • Stay informed about the latest market trends, competitor actions, and product and marketing offer to support decision-making for Line manager and Leadership team.
  • Work closely with internal functions (product development team, marketing, strategy team, Agency & PD team etc.) to ensure the smooth and successful implementation of product launches/initiatives.
  • Offer ad hoc support on various projects and initiatives as assigned, ensuring they are implemented to high standards.

Support the administration

  • Assist Line Manager in administration tasks.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.