Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and Return On Investment. All roles operate within a tightly integrated Operating Unit–Market model, where the Operating Unit elevates and enables long-term growth + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

World-class, rounded marketing operator and strategy crafting (including creative, E2E (End to End), growth, innovation. Flywheel integration). True End to End ownership of the Fuse Tea agenda within the market. Operating Unit category leads will be more focused on LRP (Long-Range Plan) and Operating Unit-wide projects while within markets the focus is ABP (annual business plan) creation / operationalization.

• Define and execute the Fuse Tea ABP agenda and performance in Turkiye through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• Influence Operating Unit/Global LRP and Operating Unit-wide programs for Fuse Tea
• Drive Turkiye Fuse Tea marketing performance and ROI. Has Turkiye Fuse Tea category P&L accountability.

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects that leverage Digital/ Data as edges
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.