At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. 
 
We are seeking a Director, Market Development, Mexico South you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records.  The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace. 

What You’ll Do for Us  

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.  

• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.   

• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.  

• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share of market, net outlets, SOVI (share of visual inventory), and pricing.  

• Standardizes common approach to capability building based on bottler segmentation.  

• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.  

• Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.  

• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.   

• Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”  

• Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.  

• Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.  

• Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.  

• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.  

Qualifications & Requirements  

• Bachelor’s degree in Business, Marketing, Management with a Master’s degree is preferred.   

• 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.   

• Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.  

• Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.   

• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.   

• Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.    

• Must possess excellent relationship building skills, as well as strategic leadership abilities   

• Distribution center knowledge is ideal   

• The ability to influence outcomes and be persuasive are ideal