Overview

The Content Marketing Associate plays a critical role in driving the creation and execution of merchant-facing content to educate, engage, and enable Recharge brands. As the owner of Recharge’s content, you will be responsible for developing high-impact, data-driven content such as case studies, blogs, decks, playbooks, webinars, and other merchant-dedicated resources.

You will collaborate cross-functionally with team members on Customer Marketing, Product Marketing, and Customer Success to create content that supports marketing campaigns, lifecycle communications, and customer enablement.

The ideal candidate is a creative storyteller who excels at creating informative content that resonates with merchants while aligning with Recharge’s overall business goals. If you’re passionate about content creation, have experience with a variety of formats, and have a knack for written communication—this role is perfect for you.

What you’ll do

Content creation:

• Own the development of content including blogs, case studies, playbooks, webinars, etc.
• Ensure content is data-driven and aligns with merchant needs, providing valuable insights and tools that drive business outcomes.
• Propose co-marketing opportunities with brands to increase brand visibility, and create value for both Recharge and the partner brand.

Cross-functional partnerships:

• Collaborate with Customer Marketing, Product Marketing, and other stakeholders to create and deliver content that aligns with timely marketing initiatives, including product launches. 
• Partner with internal teams to identify content gaps and opportunities for improving the merchant experience.

Event support:

• Create and adapt content for merchant-facing events.
• Assist with speaker selection, preparation, and content for Recharge’s annual user conference. 

Content distribution and optimization:

• Develop a process to ensure content is effectively distributed across multiple internal teams/channels for maximum reach.

What you’ll bring

• 3+ years of experience in content marketing, preferably in the ecommerce, SaaS, or B2B space.
• Proven ability to own end-to-end content creation, from ideation to distribution, across various formats including blogs, reports, case studies, and webinars.
• Strong writing, editing, and storytelling skills with a commitment to producing high-quality, impactful content.
• Familiarity with SEO best practices and content optimization strategies to drive organic web traffic.
• Ability to leverage data and analytics to inform content strategy and drive continuous improvement.
• Excellent project management skills, with the ability to manage multiple content initiatives and meet deadlines in a fast-paced environment.
• Passion for ecommerce, subscriptions, and empowering brands to succeed through valuable content.