Key Responsibilities

Analytics and Reporting

• Collect, analyze, and consolidate commercial information from the B2C channel.
• Prepare periodic performance reports (sales, conversions, product mix, pricing).
• Identify deviations, trends, and improvement opportunities based on data insights.

Support to the Trade-In Commercial Team

• Assist the team in monitoring campaigns, promotions, and commercial activities.
• Support pricing analysis, offer evaluations, and competitiveness assessments of the Trade-In program
• Contribute to the control and validation of information related to devices, valuations, and volumes.

eCommerce Channel Knowledge and Management

• Support the analysis of user behavior in the digital B2C channel.
• Assist in tracking eCommerce KPIs (traffic, conversion, average order value, etc.).
• Identify opportunities to enhance customer experience and improve commercial performance.

Market Research

• Conduct market benchmarking (pricing, offers, promotions, trends).
• Analyze competitors and market proposals related to Trade-In and direct sales.