TITLE:                              Marketing Communications Activation Manager - USCA

LOCATION:                    Westchester / Bridgewater

REPORTS TO:                Marcom Manager, USCA

Ingredion is hiring a Marketing Communications Activation, USCA who is responsible for supporting marketing communications activity in the region, inclusive of content development. This position will assist in the deployment of the global IMC plan in region, along with region-specific initiatives. They will work very closely with the region marketing leadership and the Marcoms and Digital COEs. They will drive the development (and adaptation) of creative and copy writing of marketing communications activities and materials, coordinate with agency partner(s), manage approvals, marketing calendars and timelines. This role will report to the Marcom Manager, USCA, situated in the Marcoms Center of Excellence.

As the marketing communication activation manager for USCA, your responsibilities will include:

• Manage Marketing Communications deliverables for assigned programs/projects within region, including writing briefs/briefing agency, creating detailed project plans, managing timelines, and deliverables.
• Supports region team in development and delivery of high impact communications plans and go-to-market tools for regional new product launches
• Collaborates with cross-functional teams including category marketing, technical and sales teams to develop necessary G2M enablement materials needed for the region
• Develops regional product focused materials to bottom of funnel and last-mile engagements
• Collaborates with stakeholders to define activation goals, target audience, and messaging
• Crafts compelling narratives that resonate with B2B customers and develops high-quality content that engages B2B audiences

• Working with global MarCom and Digital COEs, ensure all relevant marketing communications collateral is up to date, and maintain digital content
• Manage process for creative and content development of marketing communications activities and materials including website content, thought leadership, social media content, video production, live and virtual events, and new products; coordinate activities with agency partners
• Manage regulatory and legal review process for external facing materials to ensure we consistently release compliant materials
• Ensure all communications materials are in line with company’s brand guidelines
• Manage all assigned programs/projects within Content Management Platform (CMP) tool

• Assist with tradeshows/events management, coordination and activation

The Marketing Communications Activation Manager position is well-suited for you if you:

• Have strong skills in marketing communications and content creation
• Excellent team player and collaborator while operating independently on initiatives
• Able to support major programs
• Able to withstand pressure during “high intensity” projects
• Strong interpersonal skills and excellent communicator
• Meticulous about detail
• Able to simplify complex / technical concepts and reduce complexity

Qualified candidates will have:

• Bachelor’s degree or equivalent know-how in communications, marketing, or a related function
• 5-8 years of marketing communications experience, preferably in a global B2B environment; food and beverage industry experience a plus
• Proficient in Microsoft® Office applications and related business and communication tools, including Adobe® Acrobat, Photoshop; Knowledge of Salesforce, Pardot, and CMP tool(s)
• A project portfolio that demonstrates your abilities in marketing communications planning, design, and implementation including new product launches and events
• Strong project management skills
• Strong copy writing skills
• Flexible, responsive and works well on own initiative
• Strong interpersonal skills and excellent communicator; strong presentation skills
• Native English speaker or high fluency both written and verbal

Relocation Available?            No

Job Grade:                              G

We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law (“protected classifications”). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.

Relocation Available:

Yes, Within Country