Role Overview

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.

Key Responsibilities

1. Partner GTM Strategy & Planning

• Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
• Define target audiences, value proposition, messaging and channel strategy
• Simplify complex partner strategies into focused, outcome-oriented plans
• Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

2. Campaign Activation & Execution

• Guide partners to launch and execute campaigns quickly using available assets and programs
• Support end-to-end campaign activation (planning → execution → optimization)
• Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
• Drive repeatable execution models across the partner portfolio

3. Pipeline & Performance Accountability

• Drive partner activity toward pipeline generation and opportunity creation
• Track performance across funnel metrics (leads, referrals, pipeline)
• Use dashboards and data insights to recommend next best actions
• Ensure campaign impact is measurable and tied to business outcomes

4. Partner Relationship & Influence

• Act as a trusted advisor to partner marketing and leadership teams
• Build strong, ongoing relationships with a portfolio of partners (15-20)
• Influence partner priorities without authority, guiding focus toward highest-impact activities
• Lead partner meetings and workshops with confidence and clarity=

5. Data-Driven Decision Making

• Use performance data to prioritize partners, campaigns and investments
• Identify risks, gaps and opportunities early and drive course correction
• Translate insights into clear, actionable recommendations
• Ensure consistent use of tracking tools, reporting frameworks and governance processes

6. Scalable Delivery & Operational Excellence

• Manage a portfolio of partners using structured frameworks, templates and playbooks
• Deliver consistent output quality through repeatable processes
• Contribute to a globally standardized operating model with local adaptability
• Maintain strong execution cadence across planning, delivery and reporting cycles

Success Profile (Critical Capabilities)

1. Strategic & Commercial Thinker

• Connects partner strengths to market demand and customer needs
• Focuses on pipeline, revenue impact, and business outcomes
• Prioritizes what will drive impact this quarter

2. Structured GTM Planner

• Translates strategy into clear, phased GTM plans
• Defines KPIs, audiences and channel mix
• Brings structure without over-complicating

3. Digital Marketing Fluent

• Strong understanding of demand generation across channels
• Understands funnel mechanics (awareness → conversion → pipeline)
• Provides practical, execution-ready recommendations

4. Partnership Builder & Influencer

• Builds trust quickly with partners and stakeholders
• Influences without authority with confidence and clarity
• Facilitates alignment across partner, Microsoft field and internal teams

5. Highly Organized & Scalable Operator

• Manages multiple partners without loss of quality or cadence
• Uses frameworks, checklists and dashboards to scale impact
• Comfortable operating in structured, high-volume environments

6. Data-Driven & Insight-Led

• Interprets metrics and translates them into actions
• Uses data to prioritize and optimize efforts
• Focuses on outcomes, not activity

7. Adaptable & Fast Learner

• Thrives in ambiguity and evolving partner contexts
• Quickly absorbs new technologies, offers and GTM motions
• Continuously improves approach based on feedback and results

 

Experience & Qualifications

• Professional fluency in English (primary business language) and Korean (written and spoken, to support and collaborate with partners in the local market).
• 8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
• Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
• Experience building and executing GTM or demand generation strategies
• Strong understanding of marketing funnel, campaign execution and performance metrics
• Demonstrated stakeholder management across cross-functional teams
• Experience working with data, dashboards or marketing performance reporting tools

What Success Looks Like

• Partners execute focused, high-impact GTM plans aligned to Microsoft priorities
• Consistent pipeline growth and measurable ROI across partner portfolio
• High partner satisfaction and engagement
• Clear, structured execution across planning, campaign delivery and reporting
• Strong alignment across Microsoft stakeholders and partner ecosystem