Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
Our new Paid Media and Analytics Specialist will serve as a subject matter expert in all things related to Performance Marketing, with a focus on Paid Media executional work. You’ll use your paid media tactical expertise on a daily basis to build, launch, optimize, test, and measure goal-shattering campaigns across Paid Search and Paid Social platforms. (Google and Meta are our agency’s two main platforms, but you’ll also work across LinkedIn, TikTok, Pinterest, Reddit, and more depending on the client’s specific goals.)
You’ll also play a significant role in ad tracking set-up and maintenance — this role is ideal for someone who loves to dive into data, and finds measurement/analytics work engaging & rewarding. Beyond the day-to-day of ad platform operations & measurement/analytics execution, you’ll also play a pivotal role in brainstorming paid media strategies with client-facing counterparts. (In other words, you’ll be both a “doer” and a strategist!)
As a Paid Media and Analytics Specialist at Silverback, you’ll flex your chops as a reporting whiz to build & optimize both automated and customized performance reports on a regular cadence. You’ll also play a leading role in budget pacing across all platforms, and will collaborate seamlessly with counterparts across client/account teams, the creative department, and even SEO/Organic Search experts to execute best-in-class paid media campaigns for our clients.
Here’s what we expect from our Paid Media and Analytics Specialist: