About the Customer Marketing team

Customer Marketing is a new team at Teachable, an evolved scope from the previous Product Marketing team, that plays a critical role in connecting customer insight, product adoption, and business outcomes. Our team leans toward go-to-market and post-launch impact, owning positioning, messaging, enablement, and adoption, working closely with Product and Customer Success to ensure solutions land, stick, and scale. This role sits within that team and is focused specifically on understanding our customers deeply and helping them succeed with our products over time.

The role

We're hiring a Senior Customer Marketing Manager to put the customer at the center of how we drive adoption and growth. This role is built around a simple loop: go deep with customers to uncover their real stories, partner with Product to shape and validate those stories, and then turn them into enablement that Marketing, Customer Success, and Sales can use to drive adoption, retention, and expansion.

This person will lead structured customer interviews, feedback loops, and voice-of-customer research, to identify the moments where customers get the most value from our products. Working closely with Product, they'll turn those moments into credible, success stories and proof points that reflect how customers actually use and benefit from what we build.

From there, this role owns translating those stories into practical enablement: case studies, adoption plays, lifecycle content, and sales-ready assets, in close partnership with Marketing, Customer Success, and Sales, so every team has what it needs to help customers adopt, stay, and grow with us.

What you'll do

Build a systematic voice-of-customer practice

• Run ongoing customer interview and feedback programs to surface needs, blockers, and moments of value.
• Synthesize qualitative and quantitative customer insight into clear themes that inform Marketing, Product, and Customer Success.
• Establish a repeatable process for capturing and sharing customer insight across the organization.

Drive product adoption through customer-centric programs

• Design and own adoption plays and lifecycle programs that help customers get more value from our products over time.
• Identify moments in the customer journey where targeted marketing can improve engagement, retention, or expansion.
• Partner with Product and Customer Success to align on adoption goals and how marketing can support them.

Bring the customer voice into positioning and storytelling

• Turn customer insight into compelling narratives, case studies, and proof points that resonate with prospects and existing customers alike.
• Ensure customer language and real-world use cases inform how we talk about our products.

Operate as a senior individual contributor

• Lead initiatives end-to-end with high autonomy, comfortable operating with an evolving mandate.
• Navigate ambiguity and influence outcomes without formal authority.
• Contribute to evolving Marketing standards, frameworks, and best practices across the team.

What you'll bring

• Proven experience in Customer Marketing, Product Marketing, or a closely related role in SaaS.
• Hands-on experience running customer interviews and other qualitative and quantitative research methods.
• Experience designing and executing product adoption plays or lifecycle marketing programs.
• A genuine customer-first mindset—curious, empathetic, and motivated by understanding how customers actually experience our product.
• Strong synthesis skills: the ability to turn raw customer feedback into clear insights and action.
• Strong stakeholder management and communication skills.
• Experience in creator economy, B2B SaaS, or commerce platforms is a strong plus.
• Fluent English.