Job Summary:

The Web Development Analyst supports RX’s global digital ecosystem by working closely with digital, content, and design teams to publish, maintain, and optimize content across RX websites and platforms. The role is responsible for leading new website builds, driving UI/UX improvements, ensuring consistent application of SEO and tracking standards, and performing advanced QA to maintain high website quality and performance.

The successful candidate will have strong technical skills in HTML, CMS platforms, and UI/UX principles, along with a solid understanding of web technologies and analytics. He/she will work with a high level of independence, validate new tasks and regions, create wireframes or mockups, and provide first-line support to new business units. The role also includes mentoring team members, supporting process improvements, and contributing to tool enhancement discussions.

Accountabilities:

• Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.

• SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.

• Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basis

• Track, report, analyze and provide insights on website analytics and PPC initiatives and campaigns

• Optimize copy and landing pages for search engine marketing, performing monthly audits and reviews

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.

• Accurately update, publish and manage content across Reed Exhibitions’ event websites and

• platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.

• Test and audit event website on new and various web browsers on a regular basis

• Update time references and GDPR requirements in footer of websites or other locations.

• Form creation and setup (building, configuring, integrating, and testing forms across platforms)

• Review each page on websites for consistency (fonts, photo sizes, etc.) and usability

• Performing quality assurance checks across pages, forms, components, and published content to ensure accuracy, consistency, functionality, and adherence to brand/UX standards

• New website creation, including full build, layout setup, configuration, content loading, and end‑to‑end QA prior to launch.

• Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimised

• Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)

• Other related duties and responsibilities as needed by the business

• UI/UX: Conduct regular UX reviews and collaborate with design, product, and development teams to enhance navigation, layout, visual hierarchy, and interaction design; identify improvements in accessibility, mobile responsiveness, and content readability; and support A/B and usability testing using analytics insights to optimize user experience and conversion paths.

• Develops and maintains website graphic designs (e.g., art, color themes, photographs, web pages) and layout to support the organization's image, identity and brands.

• Reviews all elements of site design from a human factors (i.e., ergonomics of human/computer interaction) perspective to ensure maximum usability and to ensure alignment with the organization's overall objectives.

• Establishes and maintains the organization's website graphics standards, techniques and methods.

• Analyzes website technology trends to identify new techniques and ensure optimal site design.

• Developing professional role with working knowledge in own discipline, and broadens capabilities.

• Fully proficient in theories & processes. Typically follows prescribed guidelines or procedures to resolve problems.

• Works with a moderate level of guidance. Can train or mentor new colleagues.

• Mentor and coach junior team members, providing guidance on web processes, best practices, QA standards, and task execution to help them develop skills and deliver consistent quality.

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Additional Responsibilities (Level 3)

• New Mock up or wireframe
• Creation Validation of new tasks and regions
• 1st line of support for new BUs and tasks
• Provide actionable feedback during 1:1 sessions and drive concrete action plans
• Facilitate discussions regarding tool updates

Other Qualifications/Requirements:

• Bachelor’s degree required, technical discipline (Computer Science, Digital Marketing, Information Technology or equivalent practical experience) preferred

• Experienced in working with analytics solutions: ranging from auditing, implementations, data analysis, & insight generation

• Strong analytical and communication skills. Ability to work successfully in a team environment, as well as independently and exercise sound professional judgment.

• More than 3 years of relevant experience

• Great listener, quick thinker, and the ability to work independently and as a team

• Strong oral and written communication skills

• Strong detail orientation with the ability to follow defined processes

• Strong time management skills

• Knowledgeable of HTML, CSS, JavaScript

• Experience with Google Analytics

• Experience or familiarity with UI/UX principles, including usability best practices, accessibility, responsive design, and evaluating user flows.

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Hard / Technical Skills

• Adobe Experience Manager

• WordPress

• CMS Management

• Form Creation

• Google Analytics

• HTML

• CSS

• JavaScript

• UI/UX Design & Review (user flows, usability, accessibility, responsive design)

Soft Skills

• Adaptability

• Project Management

• Excellent Communication Skills

• Stakeholder Management

Complimentary Skills

• Data Analysis & Reporting

• SEO Optimization

• UX-focused A/B Testing

• Cross-team Collaboration

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