GTM & Product Marketing Lead

Posted:
8/20/2026, 5:23:57 PM

Location(s):
California, United States ⋅ San Francisco, California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

About Flagright

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

The role

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.

Global ownership:

  • Core product positioning and value propositions — the single narrative every region builds on

  • Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging

  • Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas

  • Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs

  • Sales enablement: core playbooks and enablement materials used by the entire revenue org

North America (you run it yourself):

  • Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities

  • Regional messaging per vertical, per channel

  • Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses

  • Manage account lists for BD team targeting; campaign prioritization

  • Lifecycle and reactivation campaign design, with marketing and sales

  • Event planning with Field Marketing and Sales

People who thrive at Flagright

  • Have been knocked down before and gotten back up

  • Are resourceful — figure it out with whatever tools exist

  • Have strong opinions, defend them, and drop them when proven wrong

  • Would rather own targets than a task list

  • Run toward ambiguity, not away from it

  • Want to work with no-BS people

People who struggle here

  • Want 9-to-6 and a predictable week

  • Confuse ambitious goals with unreasonable ones

  • Need priorities to hold still for a quarter

  • Take blunt feedback or lost deals personally

  • Say — or think — "that's not my job"

Who we are looking for

  • Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office

  • Bachelor's degree required

  • 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure

  • Proven ability to translate technical products into clear commercial narratives

  • Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used

  • Strong written and verbal communication

  • Willing and able to travel up to 20% of the time

What we offer

  • Equity from day 1 at a Y Combinator startup

  • Global ownership of positioning and GTM strategy, reporting directly to the CEO

  • A product with clear, real-world differentiation in a market that is growing fast

  • Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir

  • Low-bureaucracy environment, minimal meetings, asynchronous communication culture

  • Relocation support; housing subsidy if you choose to live within 1 mile of the office

Flagright

Website: https://www.flagright.com/

Headquarter Location: Berlin, Berlin, Germany

Employee Count: 11-50

Year Founded: 2021

IPO Status: Private

Last Funding Type: Seed

Industries: Financial Services ⋅ FinTech ⋅ Information Technology ⋅ Software

Visa Sponsorship: Sponsors work visas