The role:

The purpose of the Senior Area Manager role is to strategically drive revenue growth and expand Molton Brown's market presence within a designated geographical area. This involves leveraging high-level relationships to enhance sales with existing hotel partners, identifying and capitalizing on new business opportunities, and consistently meeting and exceeding sales and margin targets. Furthermore, the role is critical in maintaining exceptional customer relationships to ensure high partner retention and serving as a distinguished brand ambassador, representing Molton Brown to key industry decision-makers at the highest levels.

What you will do:

Sales and Profitability:

• Achieve area sales, margin, and overall business profit targets.
• Implement a strategic approach to identify and capitalise on new business prospects.
• Develop yearly budgets and perform monthly re-forecasting exercises. 

Partner Relationship Management:

• Foster and sustain excellent relationships with existing partners through regular visits and meetings.
• Gain insights into partners' needs and industry trends to inform strategic decisions.
• Collaborate on the evolution of our brand and product offerings to ensure sustained business engagement. and bolster long-term partner loyalty.

Market Growth Strategy:

• Develop and execute a comprehensive growth strategy for the market, working closely with the marketing team to determine the most effective approaches for brand penetration and visibility.

Contract and Pricing Management:

• Maintain updated contract terms and pricing lists across the account portfolio.
• Execute planned price adjustments with precision and consistency, maximising profitability.
• Drive negotiations with potential new accounts, leveraging strategic insights to optimise sales performance and enhance margins

Reporting and Data Management:

• Generate and review weekly sales reports to track area performance and identify areas for improvement.
• Oversee the maintenance of the Account Management System, ensuring timely updates of customer data, new account information, leads, and inquiries on Salesforce every week.
• Monitor and ensure the accuracy and completeness of customer files on the shared drive, fostering efficient data management practices across the team.

Industry Expertise and Brand Building:

• Cultivate expertise in the industry specific to the assigned territory, staying ahead of market trends, competitor activities, and customer insights to inform sales strategies and opportunities for growth
• Strategically enhance Molton Brown's presence and brand awareness among key decision-makers through targeted engagement and value proposition communication.

Project Management Leadership:

• Take charge of pivotal business initiatives, including the strategic development of the assigned geographical market, rollout of new product ranges, and expansion of the Molton Brown customer database.
• Collaborate with key accounts to establish and nurture digital marketing partnerships aimed at enhancing brand visibility and driving customer acquisition.

Frequent and extensive travel throughout the designated geographical region is expected to ensure effective management and engagement with partners.

What you will need:

• Bachelor's degree in business administration, marketing, or related field is desirable.
  
• Minimum of 8 years of experience in sales and business development, with at least 3 years in a senior role within the luxury beauty, hospitality, or related industry
• Proven track record of driving sales growth, market expansion, and business development within the EMEA region, across multiple territories
• Experience in new business development luxury brand preferably selling business to business within the luxury hotel and spa market. Successful track record of achieving sales, goals and budget.
• Ability to build and maintain cross-functional relationships internally and externally
• Ability to work independently 
• Flexibility and Adaptability – Adjust to processes or procedures, adapts to others, and works effectively and in a positive manner when under pressure
• Strong Communication skills both verbal and written. Able to express themselves eloquently and professionally whilst also listening to others to ensure understanding.
• Precision – Ability to pay close attention to detail, write clearly and legibly. Computer Skills (Excel, Word, Powerpoint); Presentation Skills; Negotiation Skills.