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Senior Manager of Influencer Relations

We are looking for a Senior Manager of Influencer Relations to join the Marketing team at athenahealth. In this role, the Senior Manager of Influencer Relations will lead the evolution of our Analyst Relations function at athenahealth into a modern, strategic Influencer Relations program. This role is designed for a healthcare-savvy communicator with experience managing relationships with HIT analyst firms, orchestrating high-impact influencer events, and managing C-Suite executive briefings.

In addition to overseeing key analyst firm relationships, like KLAS and Gartner, this individual will lead program development and execution for Consultant Day, Private Equity Day, and Analyst Day. These hosted, in-person events aim to attract top-tier national and vertical-specific healthcare IT firms to discuss the collective needs of shared customers and identify opportunities for deeper collaboration. These events are a critical part of our strategy to build trusted relationships, uncover growth insights, and align on forward-looking healthcare technology priorities.

The ideal candidate will bring a mix of healthcare technology domain knowledge, project leadership skills, and relationship-building acumen to support strategic reputation building. The Senior Manager of Influencer Relations will partner closely with Customer Advocacy, Segment Marketing, and Integrated Communications to ensure analyst coverage remains strong, while simultaneously expanding our reach and credibility through new influencer engagement programs.

Job Responsibilities

• Serve as the primary program lead for all KLAS-related activity—owning our KLAS performance roadmap and quarterly engagement strategy, maintaining visibility into upcoming KLAS reports, and coordinating internal readiness plans.

• Establish a scalable process to track analyst survey activity and performance; identify trends and communicate insights back to executive leaders to improve customer experience scores and perceptions.

• Evaluate non-KLAS benchmarking reports for strategic relevance within ambulatory HIT; recommend and coordinate participation selectively where impact aligns with influence.

• Design and lead new influencer programs: Consultant Day, Private Equity Day, and Analyst Day—defining goals, agendas, speaker lineups, and target invite lists.

• Collaborate with Sales, Corp Dev, Product, and Marketing to ensure influencer events are aligned to strategic growth priorities and tailored to each audience.

• Act as a relationship manager to key influencers, consultants, and investors in our ecosystem—building long-term trust and engagement.

• Represent the company with polish and professionalism in external conversations and coach internal executives on influencer positioning and talking points.

• Support internal teams and events, including briefings on analyst firm reports and analyst speaker needs. 

• Attend and represent the company at industry events where analyst engagements are expected.  

• Participate in and inform cross-departmental projects based on analyst findings, recommendations, and/or requests.  

• Support Government Affairs team with industry-impacting efforts, as applicable.  

Typical Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or similar

• Strong understanding of ambulatory EHRs and Practice Management, Revenue Cycle, Patient Access & Patient Engagement, VBC & population health, AI, and interoperability trends in ambulatory care.

• 10+ years’ experience in corporate communications, analyst relations, and/or influencer strategy roles, ideally within the healthcare IT or healthcare services sector.

• Previous responsibility managing KLAS relationships and coordinating executive performance reviews.

• Experience planning and executing C-level roundtables, advisory boards, or influencer events.

• Excellent project management, analytics, ROI measurement, and cross-functional coordination skills.

• Exceptional communication and executive presence; comfortable influencing internal and external senior audiences.

 

Expected Compensation

$116,000 - $196,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.