We're seeking an experienced leader for the Digital Marketing Analytics team who can extrapolate strategic insights into actionable marketing plans while creating strong cross-functional partnerships. This role will support the Mobile User Acquisition, Paid Media, and CRM & Lifecycle Marketing teams to help optimize marketing performance, refine audience approaches, and drive business impact at scale across our marketing channels.  

The ideal candidate has hands-on experience as a practitioner and leader utilizing advanced analytics and measurement to provide stakeholders with the data needed to align and drive strategic initiatives. You should have a strong background in testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing on a global scale. A critical aspect of this leader’s success will be their ability to visualize data reporting in near-real time and create a compelling rationale on how we should course correct and plan future initiatives. This position oversees a team that has a global remit, that strives to ensure local market needs are met while aligning with global KPI and business goals. This role will be a hybrid work position, with some work on-site and some work-from-home. The home studio for this role is Irvine, CA. 

Primary Responsibilities: 

Leadership and Team Management 

• Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations 

• Collaborate closely with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness 

• Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives 

• Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment 

Comprehensive Marketing Analytics  

• Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay 

• Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix 

• Own reporting and analysis for all media metrics including owned/earned media 

• Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth 

• Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team 

Campaign Planning Support 

• Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance 

• Determine the optimal mix and interplay of Blizzard “owned” and paid digital channels to reach our audiences most effectively and efficiently 

• Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals 

Measurement Innovation and Experimentation 

• Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions 

• Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel 

• Drive further personalization by collaborating with data scientists to support and analyze hypothesis’ using best practices for A/B testing, attribution models and media mix optimization 

Minimum Qualifications: 

• 12+ years of experience in digital marketing analytics (must have paid media and mobile UA experience) 

• Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadership 

• Effective in taking complex data sets and building easy to understand visualizations 

• Expertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.) 

• Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives. 

• Solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypothesis to the business 

• Comfortable working with and joining multiple data sets from various sources 

• Exposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify) 

• Knowledge of: 

• Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR) 

• Data visualization (Tableau, Power BI) 

• Paid media and mobile UA buying platforms, KPIs/media metrics, and attribution (AppsFlyer, SKAN, CAPI, etc) 

Pluses 

• Advanced degree in analytics, statistics, mathematics, or a related field 

• Proficiency in Python or R for statistical analysis. 

• Knowledge of audience listening tools and ASO/SEO analytics. 

• Passion for video games! 

Your Platform 

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android. 

Our World 

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! 

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! 

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.  

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.