Team Name:

Job Title:

Director, Digital Marketing Analytics | Irvine, CA

Requisition ID:

R024619

Job Description:

Job Title: Director, Digital Marketing Analytics | Irvine, CA 

Reports To:  Head of CRM Strategy & Lifecycle Marketing

Location: Irvine, CA (Hybrid)

Your Mission

We're seeking an experienced Digital Marketing Analytics team leader who can extrapolate strategic insights into actionable marketing plans while creating strong cross-functional partnerships. This role will support the Mobile User Acquisition, Paid Media, and CRM & Lifecycle Marketing teams to help optimize marketing performance, refine audience approaches, and drive business impact at scale across our marketing channels. 

The ideal candidate has hands-on experience as a practitioner and leader utilizing advanced analytics and measurement to provide stakeholders with the data needed to align and drive strategic initiatives. You should have a strong background in global testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing. A critical aspect of this leader’s success will be her/his ability to visualize data reporting in near-real time and create a compelling rationale for course-correcting and planning future initiatives. The team in this position overseas has a global remit that strives to meet local market needs while aligning with global KPI and business goals.

This role is anticipated to be a hybrid work position, with some work on-site and some work from home. The potential home studio for this role is Irvine, CA. 

What you bring to the table

Priorities can often change in a fast-paced environment like ours, so this role includes but is not limited to, the following responsibilities:

Team Management and Leadership 

• Manage, mentor, and grow a team of analytics professionals to deliver actionable insights across marketing initiatives.

• Establish a culture of curiosity, collaboration, and data-driven decision-making within the team and with cross-functional partners.

• Partner closely with the Global Insights team to share knowledge across other analytics pods (i.e., game, product) and build inter-company bridges

• Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment

Reporting

• Design and implement real-time tracking across paid, owned, and earned channels that provides a holistic look at our touch points, their impact, and interplay

• Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix

• Own reporting and analysis for all media metrics, including owned/earned media

• Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth

• Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team

Campaign Planning Support

• Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance

• Determine the optimal mix and interplay of Blizzard's “owned” and paid digital channels to reach our audiences most effectively and efficiently.

• Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals

Measurement Innovation and Experimentation

• Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight/importance in all key regions

• Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel

• Drive further personalization by collaborating with data scientists to support and analyze hypotheses’ using best practices for A/B testing, attribution models, and media mix optimization

Minimum Requirements

• 10+ years of experience in digital marketing analytics (CRM, paid media, mobile UA focus)

• Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives for leadership

• Effective in taking complex data sets and building easy-to-understand visualizations

• Proficient with SQL and can effectively and efficiently query massive data sets

• Ability to translate complex analysis into easy-to-understand insights and recommendations

• A solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypotheses to the business

• Comfortable working with and joining multiple data sets from various sources

• Exposure to third-party ad-serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify)

• Knowledge of:

  • Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR)

  • Data visualization (Tableau, Power BI)

  • Paid media and mobile UA buying platforms, KPIs/media metrics, and attribution (AppsFlyer, SKAN, CAPI, etc)

Extra Points

• Advanced degree in related field (statistics, mathematics, etc.)

• Fluency in Python language

• Experience with Tableau & PowerBI

• Passion for video games!

Your Platform

 

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

 

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. 

 

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. 

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $154,100.00 - $285,084.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.