With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
As a Digital Marketing Analyst within our Brand & Marketing team, your expertise will drive the success of marketing campaigns and equip marketing teams to optimise digital marketing performance.
We’re looking for a self-motivated individual who possesses a deep understanding and hands on experience within digital marketing performance across channels and uses their curiosity to seek out valuable insights and craft a compelling narrative. You will act as data partner within our team and across the broader division promoting a data led culture.
Reporting to the Senior Digital Analyst, you will partner with marketing stakeholders to ensure media strategies and plans are informed by actionable, data driven insights.
What will you be doing:
- Review marketing activities and understand the effectiveness of media channels, campaign outcomes, and ROI vs. targets
- Develop and present data visualisations through data storytelling to support marketing strategies and inform decisions across paid and organic marketing channels
- Generate regular reports to provide critical insights to the brand and marketing team, as well as the broader business
- Support the build and maintenance of digital marketing dashboards to provide near real time performance data
- Meet with stakeholders to understand requirements, communicate outcomes and insights, and make recommendations on necessary actions
- Partner with internal and external data teams to retrieve, enrich, segment, and establish actionable insights
- Researching trends across all digital channels to stay current with industry analytical trends and data
- Collaborate with department to provide opportunities to increase digital data literacy
- Support Google Tag Manager management and maintenance, creating tags and triggers for accurate activity tracking
- Support the senior digital analyst in delivering the digital analytics roadmap
What we are looking for in you:
- Demonstrated experience working in a similar digital analytics role in the marketing field
- Strong competency with Google Analytics 4
- Strong business acumen, adept at deriving customer-centric insights aligned with organizational goals and marketing best practices
- Exceptional analytical and problem-solving skills with a meticulous eye for detail
- Strong communication skills – verbal and written to break down complex topics into simple narratives, solutions and ideas for non-technical audiences
- The ability to navigate ambiguity and experience in analysing both structured and unstructured data
- Demonstrated understanding of marketing channels, including paid search, SEO, social media (paid & organic), programmatic, and email marketing
- Experience with data visualization tools (Power BI) and tag management tools like Google Tag Manager
- Advanced proficiency in Microsoft Excel and PowerPoint
- Relevant tertiary qualification with a depth of subsequent relevant experience in marketing and/or data analysis field, or an equivalent level of knowledge gained through any other combination of education, training and/or experience.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Be part of a purpose led organisation that gives back to the WA community
- An environment that values ongoing career development
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Opportunities for community engagement and corporate volunteering
Applications Close Friday 11th October 2024
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
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