Employment Type

Fixed Term (Fixed Term)

Closing Date

25 Oct 2024 11:59pm

Job Title

Marketing Propositions Senior Specialist

Job Summary

Job Description

We're Australia's leading telecommunications and technology company. With a global presence in more than 22 countries, we have a strong global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network.

The Marketing Propositions Senior Specialist has accountability for delivering radically simplified and compelling propositions to our C&SB customers, underpinned by a world-class loyalty program, excellent products, a brilliant customer experience and based on deep customer insight. We are operating in a highly competitive and dynamic market, facing significant pressures on revenue and margins and changing consumer behaviours.

As a Marketing Propositions Senior Specialist, you will design, test, create and launch new propositions which encourage customers to buy more and stay longer with Telstra. You will work within a multi-skilled agile team to deliver commercially viable propositions that deliver exceptional customer experiences and build Telstra’s reputation as a globally innovative company. 

About the role

Your role specifically will be a 12mth Fixed Term working in the Mobile Base Management mission.
 

Responsibilities:

This is how you will bring the purpose of your role to life: 

• Set the customer base strategy for a product refresh to existing customers, executing brilliantly to minimise customer churn and maximise business outcomes
• Understand specific needs of individual customer cohorts within the base and develop appropriate treatment plans to cater for their needs
• Own business performance for offers, including optimisation and measurement of Consumer and Small Business P&Ls, to achieve target / plan for key metrics e.g. SIOs, SoNA, revenue, ARPU, GCM, EBITDA 
• Define customer value propositions / customer offers based on customer insights, data and market insights 

• Own the design, development, and delivery of offers including driving in-market performance and updating/building new offers and promotions as required, enabling us to acquire, grow and retain our customers and outperform the market 

• Drive the migration and exit of legacy plans as we prepare customers for migration into digital stack 

• Create an end-to-end customer experience across the product or service life cycle that drives market growth and profitability including but not limited to onboarding and customer lifecycle management 

• Work with relevant Product & Technology and Networks & IT Missions, to prioritise product and offer roadmap, and build according to commercial value and improved customer outcome 

• Work with Frontline Design and Delivery to design offers and promotions that deliver brilliant customer and frontline impacts 

• Participate in and embrace the ways of working mindsets and practices in a chapter where creativity and adaptivity are highly sought-after attributes 

Desirable skills and attributes

• Commercial acumen with a proven ability to make strategic and data-driven decisions that drive business growth and profitability
• Ability to understand and interpret data – being able to interpret data and then translate it into an action plan  
• Ability to work collaboratively with our segment groups to define the customer value proposition based on customer insights and market opportunity. 
• Knowledge of the Mobile product category
• Experience with Siebel and/or Console is an advantage

• Demonstrated experience in using customer insight, industry trends and competitor activity to develop simple, compelling and profitable value propositions 

• Experience in propositions development or product management

• Strong stakeholder, communication and negotiation skills 

• Strong execution skills and attention to detail 

• Self-starter, well organised and have established leadership skills  

• Strong customer mindset 

• Experienced and comfortable working in agile methodologies, including the use of Telstra agile tools 

• A bachelor’s degree - Marketing, Commerce or equivalent.

If you are looking to take the next step in your career, we want to hear from you!
-------------------------------------
When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and abilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.