Posted:
5/15/2025, 5:00:00 PM
Location(s):
California, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Brand Manager, MyFreeStyle US, you will be a key team member to execute marketing strategies that drive customer engagement, particularly focused on MyFreeStyle US support program. You will execute multichannel marketing campaigns with emphasis on MyFreeStyle App in-app enhancements and its promotion. You'll partner with creative agencies on messaging, imagery and key metrics to develop compelling email, SMS and in App content and visuals. You'll define audience segments, determine email cadences and establish KPIs for each campaign. You'll present marketing tactics and results to cross functional partners. If you love finding new and creative ways on how to support patients whilst they engage with explore our products across multiple channels, creating messaging and analyze channel metrics to driving business KPIs, this role is for you!
What You’ll Work On
Focus: Creating and executing promotional strategies for customer engagement and retention, primarily focused on the MyFreeStyle Program
Segmentation: Assist in defining audience segments and establishing KPIs • Marketing Journeys: Support the design of retention-focused journeys and content mapping in collaboration with creative agencies
Content and App Development: Assist in in-app content creation and feature enhancements
Promotional Campaigns: Execute 360° campaigns including email, SMS, and in-app promotions
Reporting: Regularly report on marketing tactics and results with improvements suggestions
Collaboration: Work with customer service, other marketing colleagues, cross functional and regulatory teams to ensure seamless campaign execution
Project Management: Ensure a seamless in-app customer experience and promotional plan, work with multiple teams to ensure timely delivery
Analysis: Identifying gaps and generating insights through analytics
Proactivity: Demonstrate initiative and proactive problem-solving
Management: Assist in handling budgets, vendors, and resources
Agency Partnership: Provide feedback on email content and design
Performance Tracking: Assist in reporting KPIs and optimizing the marketing funnel
AB Testing: Support the optimization of campaign performance through testing
Creative Briefs: Assist in writing creative briefs and backend business requirements
Documentation: Document customer journeys across multiple segments
Required Qualifications
Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Experience in retention-focused marketing and win back campaigns
Experience with web and consumer marketing, market access, trade, customer service
Preferred Qualifications
Mobile Health Applications: Experience / interest in mobile health applications
Writing creative briefs and documenting customer journeys
Working with PMO, R&D, software product managers, and e-health mobile applications
Salesforce Marketing Cloud or similar ESP management
Managing large customer databases, mobile feature enhancements, and content calendars
Cross-functional collaboration
Managing contractors and agencies
MBA or related master's degree
Experience in medical device, pharmaceutical, biotech, or similar regulated industry
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$112,000.00 – $224,000.00In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical