The Content Strategist & AEM Specialist will develop and execute content strategies that align with our business goals and resonate with our target audience. This role is the ultimate collaborator, partnering with cross-functional teams like Marketing, UX, and technology.  This role involves creating, managing, and optimizing content within the Adobe Experience Manager (AEM) platform to ensure a cohesive and engaging user experience across all digital channels.  

Key Responsibilities: 

Content Strategy Development and Management

• Create, curate, and manage high-quality content (e.g., articles, blogs, videos, infographics) for various digital platforms. 
• Ensure content is optimized for SEO and adheres to best practices for digital content. 
• Maintain a content calendar to ensure timely and consistent content delivery. 

Adobe Experience Manager (AEM) Administration

• Manage and optimize content within the AEM platform, ensuring a seamless user experience. 
• Develop and maintain AEM templates, components, and workflows to support content creation and publication. 
• Troubleshoot and resolve AEM-related issues, working closely with IT and development teams when necessary. 
• Execute the placement of content and assets for internal and external websites using AEM. 
• Identify, evaluate, and resolve content-related issues and suggest improvements to support business needs. 
• Collaborate with IT and UX on best practices for new AEM component creation, and applying best practices to content structure and organization within the CMS 

Performance Analysis, Reporting & Optimization

• Monitor and analyze content performance using analytics tools (e.g. Adobe Analytics) to measure effectiveness and inform future strategies. 
• Provide regular reports and insights to stakeholders, highlighting key metrics and recommendations for improvement. 
• Collaborate with search engine optimization (SEO) to implement best practices to improve content visibility and ranking on search engines. 

Collaboration and Coordination

• Work closely with marketing, design, and development teams to ensure content aligns with overall campaign strategies and objectives. 
• Train and support team members on AEM best practices and content management processes. 
• Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences & campaigns in AEM. 

Quality Assurance and User Experience

• Ensure that published content contributes to a positive user experience with intuitive navigation and appealing layout. 
• Ensure that content meets accessibility standards, making it usable for all audience members, including those with disabilities. 
• Understanding of Web Content Accessibility guidelines and how to apply them 

Qualifications: 

• Education: Bachelor’s  
• Experience: 3+ years of experience in content strategy, content management, or a related role. 
• Expertise in Adobe Experience Manager (AEM), including experience with AEM templates, components, and workflows. 
• Experience with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, Adobe Analytics). 
• Familiarity with HTML/CSS for basic content formatting and customization. 
• Proficiency with Adobe Target or ContentHub or other personalization tool 
• SEO Knowledge: Understanding of SEO best practices and how to implement them in content publishing. 
• Attention to Detail: Strong attention to detail to ensure accuracy and consistency in published content. 
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently. 
• Communication Skills: Effective communication skills to collaborate with cross-functional teams. 

Preferred Skills: 

• Experience in a B2B or B2C industry is a plus. 
• Understanding of Adobe Target or ContextHub. 
• Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., WorkFront). 

#LI-hybrid

#LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Primary Location

Boston, MassachusettsHybrid

Salary range is expected to be between

$68,475.00 USD - $114,125.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)