About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive business growth by leading impactful omnichannel commercial activation strategies, enhancing brand presence, customer engagement and maximizing campaign effectiveness.

What you will do

• Commercial and seasonal campaign multichannel strategy:

  • Develop and execute multichannel activation strategies for key commercial events (e.g., Black Friday, Christmas), driving a measurable increase in GMV and traffic across physical and digital channels. Ensure consistent messaging and effective segmentation across all touchpoints.

• Lead ATL, BTL, and social media strategy:

  • Implement integrated ATL and BTL campaigns to enhance Addi’s brand positioning and drive usage. Develop and execute social media strategies with innovative content and paid campaigns to maximize reach.

• New allies launch plan:

  • Create and execute launch plans for new ally brands, ensuring effective positioning and demand generation. Measure and optimize launch performance to maximize sales impact.

• Demand generation:

  • Develop trade marketing strategies and in-store activations to increase conversion and usage. Ensure timely and consistent POP material deployment.

• Incentive plan for allies’ commercial team or store users:

  • Design and implement measurable incentive programs for store users and promoters to drive Addi usage. Define and track KPIs to assess program effectiveness.

What we’re looking for

• Commercial Activation and Trade Marketing Expertise:

  • 7+ years of experience in commercial activation, seasonal campaigns, and trade marketing (retail or financial services).

  • Experience in B2B2C environments with multiple allies.

  • Expertise in multichannel activation strategies.

  • Expertise in ATL, BTL, and digital strategy integration.

  • Expertise in POP materials and in-store visibility.

• Demand Generation and Incentive Strategy:

  • Proven track record in incentive plan implementation.

  • Ability to design and optimize demand generation strategies.

• Leadership and Vendor Management:

  • Experience leading trade marketing and digital marketing teams (specifically social media).

  • Ability to manage external vendors and agencies.

• Analytical and Results-Driven Skills:

  • Ability to define KPIs like GMV and analyze campaign performance.

  • Experience with marketing analytics tools (MMM, Nielsen Attribution, Google Data-Driven Attribution).

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 4: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview
  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.