The Marketing Campaign Planning & Prioritization Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing Operations and retail bank/financial services industry experience.
• 5-10 years of experience in agile execution, or business support. 
• Experience ensuring complex cross-functional strategic initiatives are delivered on-time, with transparency at all levels of organization and with proper controls.
• Ability to be a proactive thought leader and suggest new ways of doing things.
• Demonstrated strategic thinking and analytical skills. 
• Strong project management skills and discipline to deliver.
• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.
• Proven ability to manage multiple priorities in a fast-paced, dynamic environment and execute across multiple initiatives independently and as part of a team.
• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents: internal, external, frontline counselors, and senior executives.
• Exceptional professional written and communication skills – clear, logical, and structured.
• Strong sense of integrity with ability to handle sensitive issues and maintain complete confidentiality.
• Intellectual curiosity and learning agility needed to explore and evaluate new ideas.
• Previous experience in Digital Marketing preferred.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Team Overview: The Marketing Operations organization is responsible for marketing execution, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts; inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.

Responsibilities include:

The Marketing Campaign Planning & Prioritization Lead Analyst will assist in prioritization and delivery of all campaigns in every Marketing channel, as well as supporting the rollout of a new operating model and capacity management structure within the channel that will enable the overall organization to make the right tradeoffs while delivering against business goals.

This role sits at the intersection of business strategy, operations, controls, and channel execution.  Tight partnership with peers and leadership across Marketing, Lines of Business, as well as all operational teams is required.  This job requires strategic thought leadership and the ability to understand various business priorities to translate these into an actionable plan of record enabling transparent handoffs and the agility to respond to changing business dynamics.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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