ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

As the Product Marketing Manager, you will oversee ApplyBoard’s product marketing GTM strategy for our AI-powered international recruitment platform. Your role will involve shaping the overall market positioning for our Direct Student and School products, crafting compelling messaging, and driving the adoption of our platform on a global scale. 

This is a great job opportunity open to the following locations:

Canada: National.

What you'll be doing everyday:

Strategic Leadership:

• Develop a comprehensive understanding of our products, target markets, and competitive landscape, positioning our platform as the industry leader.

• Drive the overall product marketing strategy, setting clear objectives, and aligning with the company's vision and goals.

• Collaborate closely with the product and marketing teams to refine the product roadmap based on market insights and customer feedback.

Messaging and Positioning:

• Craft compelling messaging and positioning that clearly communicates our unique value proposition to businesses and job seekers worldwide.

• Develop differentiated messaging that resonates with various target segments and effectively addresses their pain points and aspirations.

• Create persuasive storytelling narratives to support our brand and product messaging across all marketing channels.

Collateral Development:

• Create high-quality marketing collateral, including website content, whitepapers, case studies, videos, and presentations.

• Collaborate with cross-functional teams to gather product insights and customer success stories, effectively showcasing the benefits of our platform.

• Ensure consistency in messaging and branding across all marketing materials, delivering a cohesive and compelling customer experience.

Go-to-Market Strategy:

• Develop and execute comprehensive go-to-market plans for new product releases and feature enhancements, driving successful product launches.

• Collaborate closely with the growth teams to design and implement effective campaigns that drive product stickiness.

• Work with the sales enablement team to create impactful tools to support our sales team. 

Market Research and Analytics:

• Conduct in-depth market research, including customer insights, competitor analysis, and industry trends, to inform strategic decision-making.

• Monitor and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.

• Regularly provide actionable insights and reports to the executive team, contributing to data-driven decision-making and continuous improvement.

What you bring to the table:

• 6+ years of progressive experience in product marketing, with a proven track record in B2B SaaS or technology companies.

• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and effectively engage diverse audiences.

• Strong leadership skills and the ability to collaborate cross-functionally with product, sales, and demand generation teams.

• Proven experience in creating impactful marketing collateral, such as website content, whitepapers, case studies, videos, and presentations.

• Proficient in market research methodologies and competitive analysis, translating insights into actionable strategies.

• Highly analytical mindset with the ability to track, measure, and optimize key metrics to drive performance and inform decision-making.

• Bachelor's degree in marketing, business, or a related field.

Why you’ll want to work here:

• Competitive salary and comprehensive benefits package.

• Flexible work arrangements and the ability to work from anywhere.

• Personal Spending Account (PSA) Program.

• Employee Family Assistance Program (EFAP) for mental health and wellness support.

• Company perks, including exclusive discounts and special pricing for memberships.

• Milestone celebrations and recognition of achievements.

• Collaborative and inclusive work environment.

• Professional development and growth opportunities.

#remote # hybrid

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.