Key Responsibilities- Creative/Content Development: Designs, develop and provide concepts for projects/campaigns to meet approved strategic marketing objectives Understands the product categories, key competitors, and possesses the ability to develop content solutions across multiple content types.
- Creative/Content Development: Works with all Enterprise teams including Brand Strategy, Marketing, Advertising, Packaging, Signage and Online to understand the strategy, create technical and business parameters to develop innovative, effective creative solutions Collaborates with key stakeholders to comprehend product features and category requirements.
- Partners with Producers to hire production companies, photographers, film/videographers, etc.
- Partners with photographers, directors or illustrators to execute creative vision, or be the photographer, director if needed. Understands, anticipates, and defines project plans for executing within timeline and product sample constraints.
- Executes top quality concepts through photography, film/video, illustration, GIF animation, etc
- Presents ideas and concepts with strategy and rationale to support the work to Directors and stakeholders and incorporate feedback when needed.
- Generate conceptual ideas for that will be executed at a high level of quality quickly and cost effectively
- Works closely with stakeholders to develop concepts and strategies for creative execution, seeing the work through the end of production.
- Works with producers to assess and monitor internal team capacity and agency resources to ensure viability and feasibility of projects
Required Qualifications- Bachelor’s degree Marketing, Advertising, Communications, Fine Arts, Interior Design or related field or equivalent years of experience in lieu of education requirement, if applicable
- 5-8 Years Relevant experience (including print, packaging, video, photography, CGI and content creation)
- 5 Years of proven experience as a Creative Lead/Director, Art Lead/Director or similar role in a commercial setting or preferably Fortune 500 Company.
Preferred Qualifications- Master’s degree MBA, Marketing, Advertising, or Communications
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.