Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingiant Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.

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We are seeking a Senior Product Manager to lead strategy and execution for Freelancer Plus, our paid subscription offering for freelancers. In this role, you will shape and scale subscription experiences that drive value for both customers and the business. You’ll collaborate closely with cross-functional partners to define innovative solutions, run experiments, and continuously improve the subscription lifecycle.

Work/Project Scope:

• Lead product strategy and execution for talent monetization initiatives, with a focus on subscription growth
• Own the end-to-end subscription lifecycle, including activation, engagement, and retention
• Define and deliver subscription features (benefits, packaging, pricing) in partnership with Analytics, Design, Engineering, Marketing, and Product teams
• Design, execute, and analyze experiments across pricing, promotions, and feature adoption
• Monitor performance metrics, synthesize customer feedback, and iterate on features to maximize impact

Must Haves (Required Skills):

• Availability to work at least US East Coast hours (US West Coast hours preferred)
• Demonstrated experience building and scaling subscription products, including pricing, packaging, and lifecycle optimization
• Strong experimentation background, including A/B testing across pricing, promotions, and feature adoption
• Excellent analytical skills with the ability to define success metrics and translate user behavior into actionable insights
• Proven ability to lead cross-functional initiatives and manage multiple complex workstreams in ambiguous environments
• Experience with two-sided marketplaces or promotion strategy is a plus; familiarity with Upwork as a freelancer or client is a bonus

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Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement. 

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate talent or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Any individual who prefers not to have their interview recorded through BrightHire can opt out when the interview is scheduled.