Posted:
8/15/2024, 5:00:00 PM
Location(s):
Ceuta, Spain
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Business & Strategy ⋅ Product
On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
The CRM & Product Department is responsible for the creation, segmentation, execution of campaigns sent out to Casino and Live Casino customers; as well as the reporting on our main Casino product KPIs.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment. You will also work cross-functionally to complete product roadmaps and discover new opportunities.
Purpose of the role:
The Casino CRM & Product Executive is responsible for executing the CRM and Product Strategy to increase customer lifetime value across the Betway product, mainly focus on Casino Online product and strategy. You will be responsible for the success of our game titles (Casino providers) by supporting with the overall casino strategy, as well as for helping to grow the CRM programme across Spain.
The position holder will be involved in collaborating cross functionally with Casino Global team, Country Management, Acquisition, Product, Integrations, Creative and Analytics teams as part of an aligned regional strategy. This role revolves around the use of technology and data to improve the effectiveness of CRM campaigns.
Thinking strategically, rather than tactically, you’ll drive the quality and profitability of a specific set of Slots, Table Games and Live Dealer products.
As mentioned, the role will be heavily focused on the Casino products (Slots, Roulettes, Live Dealer roulettes) and Marketing delivery communications in the area of Lifecycle, Compliance, AML, KYC, but with the scope to test and learn on all campaign types and products.
You will be responsible for:
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have:
It would be a bonus if you also have:
Person Specification:
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Website: https://betwaygroup.com/
Headquarter Location: Malta, Illinois, United States
Employee Count: 501-1000
Year Founded: 2006
IPO Status: Private
Industries: Communities ⋅ Fitness ⋅ Gaming ⋅ Internet ⋅ Leisure ⋅ Sports