Posted:
11/11/2024, 4:00:00 PM
Location(s):
Shanghai, China
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Product ⋅ Sales & Account Management
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
General Summary:
A key collaborator to the Creative Director, who needs to provide the why, the how and the how much – This role the Creative Director realize the GWBDCP China creative vision, and visual articulation of business needs of the market. This role will perform multiple Creative and Product Development functions, such as developing seasonal creative strategies, product design and development, graphic design, typography, trend research, pitches and presentations, as well as creative tools to support and inspire licensees in their development. This role owns product development and approvals for key categories. The role liaises with Local Category and Marketing counterparts to drive cohesive, synergistic creative materials and strategies to support the brands, as well as Global stakeholders in Franchise, Legal and 3rd party partners.
Key Responsibilities:
Trend, Design and Style guide
Research, identify and apply relevant trends to products and understand how our franchises can work with key market trends. Conduct constant trend research across multiple avenues, such as format, materials, color, graphics, retail and marketing, to gauge the key influences in the market.
Transit key category trends into fan relevant products, with storytelling, creativity, quality, innovation and technology
Contribute high level creativity/product/material trends, execute well product line strategies
Create seasonal/monthly trend presentations to internal and external partners
Partner with XLOB’s and franchises to compliment and coordinate development
Develop special trend presentations (pitches for white space opportunity) and create direction as needed for key retail partners
Maintain good Category, Sales, and Licensee partnerships with regard to design, vision and execution of compelling products and all retail pitches
Creative and Product Management
Strong ability on product development to ensure product category growth and/or retail specific growth
Maintain a broad knowledge of the industry and category perspective.
Give creative direction and approvals for categories like licensed 3D, toys, FMCG and promotional development, from concept stage, to line sheet, to pre-production, with a focus on brand integrity, age appropriateness, differentiation, construction, silhouette, trim details and monitoring appropriate quality
Integrate knowledge of marketplace into product assortment with Warner Bros.’ characters
Evaluate the product ensuring quality and value, and brand accuracy
Develop best practices, implement and share across all business segments
Advance construction knowledge of products and components in regard to design and development
Strong creative knowledge & vison on Retail/VM/Ecommerce etc. platforms
Manage and guide agencies, vendors and suppliers, provide franchise trainings, perform design reviews , approvals from concept stage to final product
Experience required:
Minimum 10 years’ experience at a Management level of Creative/Product Development and Brand Assurance functions.
Background in product development, 3D, sculpting, print, pattern, graphics and embellishment required
Both vertical and licensing business model experience preferred
Education, Professional Training, Technical Training or Certification
Minimum of a Bachelor's Degree in design in a related field or equivalent experience required
Competencies we are looking for:
Must have production/technical experience designing 3D products, toys and FMCG and preferably tradeshow, exhibition, event and marketing material with focus in the consumer segment of all ages
Ability to identify key trends and analyze competition of the market
Technical knowledge of manufacturing and product construction
Must understand, product development and sell through
Effective and proven communication/presentation/influencing and organizational skills
Background in product development, print, pattern, graphics and embellishment
Ability to clearly communicate and provide creative and art direction
Advanced computer skills, including Photoshop, Illustrator, InDesign, Word, Excel, PowerPoint
A proven track record of success in creative brand management and/or retail merchandising
Must be a team player, problem solver with a self-starter and tenacious attitude
Perform well in a fast-paced team environment and able to work under tight deadlines
Both vertical and licensing business model experience required
Fluent Mandarin and English (written and spoken), and extensive knowledge of understanding Chinese market, as well as experience with the Chinese consumer
Availability to travel
*Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Website: https://www.warnerbros.com/
Headquarter Location: Burbank, California, United States
Employee Count: 10001+
Year Founded: 1918
IPO Status: Private
Industries: Art ⋅ Digital Entertainment ⋅ Film ⋅ Film Production ⋅ Telecommunications ⋅ TV Production