Position Summary

Why join our team?

The Lifestyle Lab Europe is a dynamic innovation team dedicated to developing brand new products and features for Samsung’s home appliances and air solutions. We work at the intersection of insight, strategy and innovation, partnering closely with internal product planning and R&D teams to shape future product line-ups tailored to European markets and consumer needs.

This is a unique opportunity to join us as a Innovation Design Researcher (Parental Cover), where you’ll bring fresh perspective and creativity to our projects. In this role, you’ll lead research projects end-to-end, uncover consumer insights, and translate them into product strategies that directly influence Samsung’s innovation roadmap.

This is the chance to make a real impact on European product innovation, while owning projects, driving workshops, and ensuring the consumer voice is at the heart of every idea.

Role and Responsibilities

Your key responsibilities

• Lead end-to-end research: design, fieldwork, analysis, and insight reporting

• Explore trends, lifestyles, and behaviours, to spot opportunities for home appliances

• Plan and complete qualitative research with agency partners (e.g. interviews, home visits, focus groups)

• Analyse qualitative and quantitative data to surface actionable insights

• Plan and facilitate cross-functional workshops and ideation sessions

• Communicate findings and recommendations to interested parties in Europe and worldwide

• Benchmark competitor products, features, and strategies to identify white spaces

• Collaborate with designers, engineers, product managers, and strategists to turn insights into concepts

• Both support and guide the team in delivering innovation projects that balance consumer needs, technical feasibility, and business objectives

• Champion European consumers and their unique cultural context within our projects

What we need for this role

To be successful, you will possess the following skills and attributes:

• Experience in innovation, product development and/or design, ideally with physical products (consumer electronics or similar)

• Experience living in Europe and familiar with local culture and lifestyle

• Strong qualitative and trend research skills to identify consumer pain points

• Mixed-methods mindset and eager to try out new research approaches

• Proven ability to translate research into actionable product and business decisions

• Comfortable coming up with new ideas, concepts, and strategies for the business

• Experience in running and facilitating creative workshops and ideation sessions

• Excellent storytelling and presentation skills

• Confident in taking ownership of projects and delivering independently, while also able to working closely with a multidisciplinary team

• Willing to responsibly explore new research methods (e.g. AI) to unlock innovation opportunities

• Intellectual curiosity with the ability to quickly familiarise yourself with new products, technologies, and markets

• Comfort with ambiguity, experimentation, and exploring new processes

• Willingness to both learn from and mentor others

• A desire to work in a multicultural, cross-functional environment

Desirable (not required)

• Experience in consumer electronics, home appliances and/or technical products

• Multilingual proficiency (English + another European language)

What does success look like?

Within 6 months you will:

• Deliver impactful research reports that uncover unique European consumer insights

• Bring new ideas that influence product roadmaps

• Inspire the team with a different angle to explore new biz areas

• Build strong relationship with local and HQ teams to strengthen our impact

• Contribute to the development of concepts that bring consumer insight to life

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency

• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.