The BDR will work closely with the Farnell Sales Team and external customer leads / new customers to understand customer needs and requirements and deliver the appropriate Keysight solution and services.   

Responsibilities:

Increase net new customers, product awareness and exceed a sales and profit objective for Keysight across all DACH and EE markets to increase market share.  

• Collaboration with Sales teams using internal supplier tracking information & utilizing a number of different (Farnell) tools to uncover new business opportunities and penetrate market share to create demand and improve conversion
• Partnering with sales teams working with contract customers or large opportunities – with both Keysight and Farnell teams
• The position requires proactive customer / prospect calls
• Proactive outbound marketing to key test user verticals / customers / contacts
• Own and develop the Unassigned active customer base, revenue $ and penetration
• Approximately 35% of the role is to maintain partnerships with sales through activities such as side-by-side peer coaching or “buddy” phone calls or when necessary joint visits. This person will act as an internal referral for Keysight. Additionally this effort is supported by in-house product and commercial training.
• Development of regular account / market planning (30 / 60 / 90 day plans)
• End to end analysis and reporting to uncover business opportunities that ultimately drive revenue
• Defining a blueprint for the role with a view to expand this across Europe

Key Challenges:

• Working with all roles in Sales, Customer Service, Product, Quote, Marketing, Pricing teams etc
• Probing for product and service opportunities while demonstrating technical feature and benefits via phone or e-tools
• Weekly reporting / analysis
• Leading change through others

Requirements:

• Strong verbal and written communication skills required, in English, German, Polish
• College degree (or equivalent experience).  Electrical or Electronic engineering courses preferred
• 3 years of technical sales experience, in Electronics, ideally Test products
• 90% of the role is office-based as an Inside Sales.  Hybrid WFH/WFO possible as per Farnell rules
• 100% dedicated in selling Keysight products and solutions

• Ability to work independently – must have ability to be self-directed
• Strong organizational skills
• Strong knowledge of Keysight’s products, services and offerings and regular training on NPIs etc.
• Ability to identify and qualify opportunities to expand our business within a specified territory
• Ability to travel

KPIs:

• Grow Keysight sales $ revenue – 1m$ incremental per year in DACH/EE
• Grow Keysight customer base YoY (Assigned and Unassigned)
• Grow Keysight share within Farnell Test segment in DACH/EE (ex NI)

#LI-FARNELL

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – [email protected], Asia applicants - [email protected], EMEA applicants - [email protected]. 

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