As a Principal Campaign Marketing Manager, your primary objective is to develop and execute on a campaign strategy that supports business objectives. You will build a deep understanding of the buyer journey and work closely with cross-functional teams to develop campaign messaging, manage campaign execution and measure campaign performance. This strategic individual contributor role acts as a senior leader on the team where you will also help shape and scale our global campaigns sharing best practices across the greater Marketing org.
You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized, while navigating a fast-paced environment. You thrive in a team that deeply values collaboration, feedback and learning.

This position will work within the Growth Marketing team. We are a highly collaborative, team-oriented and results-focused group. This team drives an end-to-end approach to delivering consistent pipeline across the customer journey: including planning, execution, reporting and continual optimization and improvement.  The position is remote and can be based anywhere in the US and reports into theVP, Global Growth Marketing

You Will:

Planning:

• Develop a deep understanding of the buyer persona and pain points
• Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging.
• Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
• Heavily contributes to quarterly campaign planning and reporting
• Heavily contributes to annual marketing strategy with an eye on the vision and MBOs

Executing:

• Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap.
• Develops quarterly campaign plan
• Work with cross functional teams to execute campaign tactics
• Lead programs and initiatives that involve participation from multiple campaigns
• Shares best practices with campaign marketing counterparts and the greater Marketing org
• Consistently looks for opportunities to improve campaign processes or cross functional collaboration
• Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals

Reporting and Optimization:

• Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
• Build repeatable tactic toolkits for optimal performance
• Strong analytical skills to test, track and report out results and present them confidently
• Offers suggestions for new ways to inspect result and measure performance of campaigns
• Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

You Have:

• 10+ years SaaS B2B Marketing experience
• 4+ years Campaign management experience
• Strong influencing ability and executive presence
• Excellent communications and organizational skills
• Proven ability to work and thrive in a fast-paced environment
• Comfortable managing multiple demands and meeting tight deadlines
• Experience working at a growing company