Posted:
11/2/2025, 4:00:00 PM
Location(s):
Wilayah Persekutuan Kuala Lumpur, Malaysia ⋅ Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing ⋅ Sales & Account Management
If you are looking to excel and make a difference, take a closer look at us…
This leadership role drives the strategic growth and development of the Islamic Wealth Management (IWM) business within HLISB. The Manager will focus on expanding the high-net-worth and Malay customer base by executing key initiatives across the five pillars of IWM, including digital purification, investments, and lifestyle products. This individual will champion customer segmentation-based offerings, manage the Takaful portfolio, and ensure the implementation of Value-Based Intermediation (VBI) principles across all customer journeys.
1. Strategic Growth and Business Development
Drive the growth of the Islamic High Net Worth, Private, and Malay customer base.
Champion customer segmentation-based offerings by recommending and developing Islamic Wealth Management products and services, primarily targeting the Malay Muslims/Bumiputera customer segment.
Manage and grow the Takaful portfolio.
Engage with the Wealth Sales and Business Channel to drive optimized distribution strategies.
2. Product Development and Project Execution
Undertake project development, implementation, and deployment of key initiatives for a comprehensive product suite encompassing the five pillars of Islamic Wealth Management.
Primary focus involves engaging with relevant authorities, establishing the payment gateway, and executing projects related to Zakat, Waqaf, Sadaqah, and Tabung Haji.
Lead the enhancement of the digital customer journey, particularly for the Islamic Wealth Purification pillar.
Drive ASBN sales and ASB Financing portfolio and other applicable investment and financing products in tandem with market opportunity.
Represent PFS-i as the product manager of investment structures business.
Work closely with product providers and internal stakeholders to conceptualize ideas and source for new or enhanced product offerings.
Achieve business financials by developing and implementing the product strategy of investment products.
3. Value-Based Intermediation (VBI) and Governance
Implement Value-Based Intermediation (VBI) initiatives through improved banking practices and product offerings for the Islamic Wealth Management Journey.
Promote the organizational mission and goals, showing the way to achieve them.
Respond positively to change, embracing and using new practices or values to accomplish organizational goals.
4. Islamic Digital Lifestyle and Marketing
Lead and coordinate all PFS-I and IWM digital marketing (below and above the line) initiatives to build the Bank's image as a leading provider of Islamic Digital Lifestyle.
Drive, monitor, and develop customer engagement via various Bank's digital platforms.
Act in a proactive manner as the link between marketing, business users, and digital support teams in relation to marketing initiations.
5. Management and Project Leadership
Lead and participate in cross-functional projects to deliver sustainable and breakthrough improvement to business processes.
Initiate and lead dedicated Islamic products and initiatives to grow Islamic Wealth customers and business.
Participate in project management involving people, organizational change management, systems integration, and core process changes.
Promote cooperation and commitment within a team to achieve goals and deliverables.
Education: Bachelor's Degree or equivalent qualification is required.
Experience: Minimum ten (10) years of work experience in related fields, with substantial experience in Islamic finance, wealth management, or banking products.
Knowledge:
Strong knowledge in a wide array of investment products (for example, equities, bond and currencies market, structured products, etc.) is preferred.
Certification / Licensing Requirements (Mandatory):
FIMM License
IPPC Certified
Islamic Financial Planner Certified
Certification / Licensing Requirements (Preferred):
Additional Takaful/Insurance licenses are preferred.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Website: https://hlb.com.my/
Headquarter Location: Kuala, Kalimantan Barat, Indonesia
Employee Count: 251-500
Year Founded: 1905
IPO Status: Public
Industries: Banking ⋅ Credit ⋅ Financial Services ⋅ Wealth Management