Senior Manager of Events (Conferences & Trade Shows) 

In this role you will build and manage our trade show team focused on scoping, planning, and ensuring high-quality activations at conferences across North America. 

This is your chance to uplevel and templatize a high-quality aesthetic of our booths across multiple event verticals while ensuring differentiation in positioning and messaging. The goal is to leave a strong mark on attendees as well as experiment on hacky ideas that can quantitatively yield better pipeline outcomes from our trade show motion. This includes orchestrating strong pre-event go-to-market with the demand generation and sales teams as well as building a strong follow-up motion post-event. 

We're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully project managing large-scale, complex, in-person events. 

This role requires you to travel a good portion of the time but otherwise is on-site at our San Mateo HQ so you can best interface with cross-departmental teams. 

Roles / Responsibilities

• Hire and manage a national team of highly competent individuals who can together execute upwards of 50 trade show conferences per quarter. 
• Implement our North America trade show strategy aligned with Verkada's demand generation goals including identification, evaluation, and selection of relevant industry events.
• Collaborate with sales, product marketing, creative and demand generation teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan and automate pre, during, and post-event social, digital, and online communication, engagement, and measurement with the MOPs team.
• Manage all aspects of events including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and the many engaging event experiences, including on-site and co-located mini-events, meeting opportunities, and extensions.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and alternatives.

Qualifications

• 7-12 years of marketing experience building, executing, and scaling multiple, multi-faceted trade shows. 
• At least 2 years of people management experience with strong ability to hire experienced employees with high EQ / IQ. 
• Strong event management and project management ability of managing calendars with multiple events running simultaneously.
• Budget management and reporting experience including using metrics to back up assumptions, generate performance forecasts, assess the efficacy of marketing programs using attribution. 
• Ability to use marketing and sales CRMs and stacks to build landing pages, automate simple campaigns and send email communications. 
• Strong at negotiating with and managing external suppliers, agencies and venues and coordinating a wide range of services, including space allocation, traditional and digital signage, attendee flows, security, food & beverage, temp staff sourcing and management, transportation, giveaways, etc.
• Demonstrable experience creating creative, hacky and unexpected successful event or campaign experiences that yield higher ROI (pipeline/spend) 
• The ability to frequently travel including weekends (some holidays) and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.
• Bachelor's Degree or equivalent of 4+ additional years of work experience.
• Inbox 0 type personality + roll up your sleeves type mentality.