Job Purpose

As part of Japan Vaccine marketing team, digital marketing manager (consumer focus) is responsible for contributing to the development and implementation of digital marketing activities of vaccine preventable disease awareness campaign.  Actions should be in line with overall non-promotional marketing strategy and be structured with other non-digital communication activities.

This should be done through close collaboration with internal teams of Japan medical, communication and GAMA, regional and global teams, as well as outside digital and creative agencies.

Key Responsibilities

• Develop digital marketing strategy and prioritize actions to grow disease awareness and acquisition of consumer actions(consultation to healthcare professionals) with full understanding of digital touch points built on /consumer/patient insights.
• Deliver best-in-class integrated digital customer experiences to enhance dialog vaccines by utilizing advanced digital technologies, such as CDP, DLP, AI.
• Drive external agencies involved and manage their governance and quality outputs.
• Follow GSK approval processes to ensure that all non-promotional and digital contents and communications activities are compliantly executed.

必要な条件Basic Qualification

スキル Skill

• Digital marketing strategy and hands on executional skill in consumer industry
• Have a capability of leading PDCA with agencies and internal stakeholders
• Collaborative workstyle both with internal and external stakeholders
• Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

経験 Experience

• 5+year Experience in digital marketing in healthcare, pharma, insurance or related industry (consumer healthcare, skin care, supplement、health tech etc,)
• Capability to execute overall digital marketing activities including direction and analysis of website, SEO (Search Engine Optimisation), advertisement, social network management
• DtoC digital marketing experience to Japanese consumer

学位/資格/語学力 Education/certification/Language

• Bachelor’s degree
• Business English (Reading & Writing skill)　
• Native level of Japanese (JLPT N1)

望ましい条件 Preferred Qualification

スキル Skill

• Experience of digital marketing for middle to senior generation
• Agency management experience at client side

学位/資格/語学力 Education/certification/Language

• Advanced English in both written and verbal communication

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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