Job Posting Title:

Specialist, Marketing

Req ID:

10126045

Job Description:

The ideal candidate will play a pivotal role in boosting brand visibility, deepening customer engagement, and accelerating sales growth through data-driven marketing strategies tailored to China’s dynamic digital landscape.

Key Responsibilities

• Assist in developing the overall marketing strategy and calendar for eCommerce platform, aligning campaigns with product launches, sales targets, market opportunities, traffic goals and engagement objective.
• Coordinate with internal teams and external agencies to ensure timely delivery of campaign materials and assets for activation.
• Track campaign performance against goals, review key metrics, and generate actionable insights to improve future strategies and activations.
• Analyze customer behavior to identify purchase patterns and repeat-purchase trends to drive loyalty, retention, and long-term business growth in China market.
• Stay up to date with consumer trends, competitor activities, platform updates, and promotional features to identify high-impact growth opportunities.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of hands-on experience in digital marketing or eCommerce in China market.
• Strong analytical skills and attention to detail with solid business and marketing sense
• Excellent interpersonal, copywriting and communication skills
• Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment.
• Proficiency in written and spoken English and Mandarin.

HKProfessional #LI-AI1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Loyalty Program Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2025-07-14