At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

The Senior Director, Marketing Technology Program Management & Enablement supports the delivery of the marketing technology roadmap and helps ensure that delivered capabilities are adopted by the marketing teams they serve. The role partners closely with marketing stakeholders, platform owners, and development teams to understand business needs, translate them into clear requirements, and coordinate delivery through testing and launch.

This position brings structure to cross-functional work by managing intake, requirements, dependencies, readiness activities, and stakeholder communications. The role also leads enablement and adoption activities for new platforms, workflows, data products, and governance practices so that teams can use them effectively.

Responsibilities

Stakeholder Partnership, Requirements & Program Delivery

• Partner with marketing stakeholders and functional leads to understand technology, data, reporting, and analytics needs.
• Manage the intake and prioritization process for marketing technology requests, providing clear visibility into demand, capacity, dependencies, and delivery considerations.
• Lead requirements-gathering and solution-definition activities, translating stakeholder goals into clear technical requirements, user stories, acceptance criteria, and success measures in partnership with platform and development teams.
• Lead complex, cross-functional programs from concept through launch and value realization, connecting teams across marketing, technology, data, operations, and external partners.
• Maintain alignment between stakeholder needs and delivered functionality throughout design, development, testing, and deployment; clarify requirements, resolve open questions, and support solution decisions.
• Build integrated plans that bring visibility to milestones, dependencies, risks, and decisions—creating momentum while keeping teams focused on the critical path.
• Coordinate user acceptance testing, release readiness, and early-life support, including test planning, participant identification, defect triage, stakeholder sign-off, and user validation.
• Partner with vendors and implementation partners to deliver excellent outcomes across scope, quality, timing, and value.

Enablement & Adoption

• Design and execute an engaging adoption strategy for platforms, workflows, data products, and governance practices—helping teams build new habits and realize value faster.
• Serve as a senior voice of the marketing stakeholder community, continuously surfacing needs and translating feedback into an evolving technology and enablement agenda.
• Create scalable learning experiences, including role-based training, onboarding, communities of practice, and practical playbooks that make it easy for teams to succeed.
• Define and share meaningful adoption and value metrics, such as active usage, feature adoption, license utilization, time to productivity, and business benefits, using insights to continuously improve the experience.

Qualifications

• Minimum 8 years of experience in technology program management, marketing technology, business analysis, or a related field, including 5 years leading cross-functional technology initiatives.
• Experience delivering marketing technology platforms, such as marketing automation, CRM, content management, workflow, or data and analytics systems.
• Experience gathering business requirements and managing them through design, development, testing, and deployment.
• Experience designing and delivering adoption, enablement, or change-management activities for business stakeholders.
• Experience developing training, practical user resources, and communications for non-technical audiences.
• Experience defining and reporting adoption and benefits-realization metrics.
• Working knowledge of program and project delivery methodologies, including Agile and waterfall approaches.
• Strong facilitation, written communication, and executive presentation skills.
• Ability to influence and align stakeholders across functions.

Compensation Range: The salary range for this position is between $150,000 - $170,000 USD. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Bonus Eligibility: Bonus Eligible
Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [email protected].