RaceTrac Company Overview

Job Description:

The Community Marketing Manager is a strategic, hands-on role responsible for spearheading RaceTrac’s grassroots marketing efforts and providing direct support to our stores. This individual is pivotal in strengthening RaceTrac’s presence in local communities by increasing brand awareness, expanding local engagement, and driving foot traffic to our stores. They will be instrumental in building positive relationships with local businesses and other key community audiences. The manager will directly impact our stores by fostering strong, mutually beneficial connections that enhance our local presence. By leading and executing local store support marketing initiatives, this individual will help shape how RaceTrac interacts with and is perceived by the neighborhoods we serve, ensuring a positive and impactful presence in every community. Up to 40% travel required.

Responsibilities:

• Develops and oversees community marketing strategies that elevate RaceTrac’s brand presence in local communities and drives store traffic.
• Plans and executes local marketing activities including but not limited to grand openings, remodels, sampling programs, struggling store support initiatives, product donations, and community events.
• Acts as a brand ambassador by building relationships with community members, local businesses, schools, first responders, and other key stakeholders.
• Facilitates community advocacy by engaging directly with local audiences to create a positive store-level impact.
• Analyzes local market conditions and conducts competitive analysis to determine appropriate marketing opportunities and protect existing market share.
• Evaluates store performance data and makes informed recommendations to prioritize marketing initiatives based on business needs and potential hyperlocal marketing impact.
• Serves as the primary liaison between field operations, store teams, and the community, ensuring effective communication and alignment on local marketing efforts.
• Attends on and off-premise community marketing activations to provide support to the RaceTrac field teams and other stakeholders, as needed.
• Measures and reports on the effectiveness of local marketing plans, making adjustments as needed to ensure continuous improvement and alignment with brand objectives.
• Develops and maintains a local marketing toolkit to ensure consistent and effective execution of community marketing initiatives.
• Partners with the Brand Strategy team to create and execute competitive intrusion, sampling, and new market activation strategies that support broader marketing goals.
• Supports the Partnerships team with planning and execution of RaceTrac’s annual Run for Research 5K.

Qualifications:

•  Bachelor’s Degree in Marketing, Business, or a related field preferred.
• 5+ years of experience in marketing, particularly within a brand-driven company or the food/QSR sector.
• Proven track record of managing and executing successful community marketing initiatives and local events.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse audiences.
• Motivated self-starter with exceptional time management and organizational abilities, capable of managing multiple projects simultaneously
• Strong problem-solving skills and a positive, proactive attitude
• Ability to work independently and as part of a team, demonstrating flexibility and adaptability in a dynamic environment
• Passion for community involvement and a genuine interest in fostering local relationships