Position: Associate         

Reports to: Senior Consultant

Role Location: Shanghai

Associate is the next step above an Account Coordinator. He/she is expected to understand and learn the business of the clients he/she works for and the marketplace it sells to. The Associate is also expected to exhibit exceptional copywriting abilities, particularly in crafting engaging social digital content that captivates online audiences and effectively communicates the client's message. Associate perform fundamental PR tasks such as monitoring/assisting in the production of media related materials (traditional and social), media outreach, and begin developing client relationships. This position is focused on developing the necessary skill set to become a successful PR practitioner.

 

PRIMARY RESPONSIBILITIES

Client

 Manage client supplies, publications, resources and materials

 Work with client on tactical issues as required by account team leaders

 Participate in client meetings and presentations as needed

 Prepare client meeting minutes

 Daily contact window with client, under line manager’s supervision

 Provide support in new business pitches

 

Media

 Keep abreast of the latest developments in social media, and leverage social media to develop integrated client campaigns

 Demonstrate knowledge of brand communication, influencer marketing and execution

  Carry out media monitoring, conduct market research, and analyse market trend and competitor activities to provide insights and identify opportunities

 Generate client-related story angles, and develop communication materials for campaigns

 Conduct media outreach and follow-up and maintain good relationships with relevant media/KOLs

  Manage event logistics and operations

 

 

Writing

 A solid foundation in writing with exceptional skills in crafting social digital content

 Exceptional creativity, a keen sense of news, and the ability to discern social hotspots are required

 Familiar with the different characteristics of varied media platforms (e.g., Red, WeChat, Weibo, Zhihu, Website) and capable of producing proper content accordingly

 Strong logical thinking capability

 Proofread and edit client-related documents as needed

 Ensure quality bilingual (Chinese and English) content/paperwork development such as briefing book, release, speech, report, social copy, etc.

 

Team Participation

 Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines

 Communicate frequently and appropriately with manager

 Attend agency staff meetings and group meetings

 Oversee interns and account coordinators as needed

 

Administrative Support

 Track/enter time in a precise and timely manner

 Code and track invoices and coordinate with the Accounting Department

 Assist in weekly/monthly report preparation

 Perform other administrative tasks as assigned

 Conduct research for plan development

 Research vendor costs for budget development

 

QUALIFICATIONS

Education

Bachelor’s Degree

 

Professional Experience

1-2 years working PR/Social experience in Healthcare Practice

 

Competence

 Strong social media skills

 Fosters open communication and acts as a role model for how to treat others

 Builds working relationships that foster teamwork, works well with others and inspires great work

 Demonstrates potential to lead projects and interact with clients

 Can complete challenging projects within set parameters

  Excellent judgment when working with team members, clients, and vendors Desire to pursue learning and self-development; participates in required and voluntary professional development programs.

 Being adaptable, proactive, detail-oriented, and solution-driven is necessary.

 Proficient in Microsoft Office, Internet, on-line services, Media Map, etc.

 Strong oral and written English communication skills

 Working experience in FMCG industry is a plus