Crimson Tide Sports Marketing is Learfield’s local, dedicated entity representing the University of Alabama. In complete collaboration with the University, this team is committed to extending the affinity of the University’s brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows. 

Our growing sponsorship business seeks an accomplished Director of Business Development to join our team located on campus in Tuscaloosa, AL. Our ideal candidate will be a strong business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!

Responsibilities:

• Generating significant revenue through a high volume of new business
• Maintaining sponsor relationships for university athletic programs
• Creating and presenting sponsorship packages designed to meet clients’ objectives
• Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment
• Developing creative, sellable inventory to introduce to the school, staff and marketplace
• Mentoring and coaching more junior sales staff at the property
• Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
• Work to foster positive employee morale and teamwork
• Able to effectively manage change and bring others along with you
• Able to influence and motivate others through leading by example 

Qualifications: 

• Minimum of 7+ years successfully selling comprehensive sports marketing partnerships including major media elements or relevant business-to-business sales experience
• Excellent communication, organizational, and presentation skills
• Self-motivated while also team oriented
• Proficiency in Microsoft Word, Power Point and Excel
• A general curiosity for appropriate industries and ability to strategize their solutions
• Bachelor’s degree from a four-year college or university preferred