We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Senior Web Content Publisher is responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada.  The senior web content publisher follows best practices, champions testing and applies RSM brand governance in all content builds.  He or she advises on page layout and functional design for projects as needed, including optimization suggestions based on page performance against defined SEO and conversion goals.

The senior web content publisher is responsible for understanding the RSM website hierarchy and overarching demand generation, talent and brand content strategies to build effective web experiences that support these goals. They take the initiative to ask questions and help connect content across the buyer journey to provide a web visitor experience that serves, delights and drives action.  The senior publisher champions the end user and identifies site development opportunities to create even stronger user experiences, elevating ideas to the team manager or website product owner. 

The senior web publisher understand that digital content is a critical element of demand generation and looks for ways to make it easier for buyers to consume and use RSM information and connect with our business leaders.  Their curiosity drives continuous improvement and education on web publishing, SEO, web design, conversion optimization and automation. They provide advice on A/B testing opportunities and collaborate with the digital marketing team to implement testing and targeted web experiences. 

General responsibilities: 20%.

• Champion the user experience
• Understand marketing campaign strategy for assigned responsibilities, where appropriate
• Uphold RSM brand standards and digital and content marketing best practices
• Collaborate with global team members to recommend and implement optimizations, where appropriate
• Provide critical thinking about the approach to digital content publishing, with an understanding of buyer journey
• Proactively manage multiple projects and deadlines, communicating with broadr team to complete tasks promptly and with minimal revisions
• Understand overall marketing analytics and dataflows to support quality deliverables and performance monitoring
• Actively seek out and participate in skills development training, as defined by career development goals

Digital content experience responsibilities - 40%.

• Collaborate with RSM internal and agency teams to design website experiences that accelerate user engagement, including mockups and minor copy-editing suggestions, where appropriate
• Provide creative and publishing advisory on advanced page experiences, collaborating with the web content and digital content marketing lead to define experimentation vs. best practice evolutions
• Share learnings with team members
• Work with website engineers to solve technical problems and/or recommend new functionality
• Review site performance reports, as appropriate, to identify improvement opportunities
• Recommend content and template edits that will improve the web experience (i.e. headline adjustments, CTA offerings etc), where appropriate
• Recommend A/B testing and work with the Adobe Target lead to implement and monitor, as appropriate

Web publishing responsibilities - 30%.

• Publish or edit web pages on rsmus.com and rsmcanada.com as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives
• Maintain firm and web brand standards across all page experiences
• Regularly participate in AEM and other web content training to improve skills, assist with training internal teams
• Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development
• Support approved RSM subdomain content authoring (i.e. blogs) as requested by leadership
• Implement authoring fixes for technical SEO optimizations
• Assist with Workfront web edit request queue tasks

Other duties as assigned - 10%.

EDUCATION/CERTIFICATIONS

• Bachelor’s degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience

TECHNICAL/SOFT SKILLS

• Demonstrated expertise using enterprise content management systems/web platforms, required - Adobe Experience Manager/AEM, preferred
• Proficient with digital and content marketing strategy; required
• Strong awareness of grammar and style (American English, Canadian English)
• Demonstrated understanding of SEO best practices, required
• Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc), preferred
• Experience with work management tools, Workfront preferred

EXPERIENCE

• 6+ years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization
• Awareness of buyer journey, preferably in B2B environment

LEADERSHIP SKILLS

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Ability to influence peers and internal clients to achieve objectives
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
• Attention to detail, including consistency of brand, grammar and style guidelines

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html.  

RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.  

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com.