Channel Marketing Specialist

Posted:
8/25/2024, 2:56:42 PM

Location(s):
Bengaluru, Karnataka, India ⋅ Karnataka, India

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Job Description

Where you will work: Remote 


At GoTo, we help you stay connected to what is most essential: your customers and employees. We are the only all-in-one solution for business communications and IT support, making IT easy and affordable for small-to-medium-sized businesses. We help you get things done simply and securely, so work time can be well-spent and free time can be better spent.


Your Day to Day ​

  • Execution of marketing programs and events

  • Management of marketing leads and follows through with sales on closure.

  • Working closely with the channel sales team to analyze and support co-marketing programs based on partner potential.

  • Working closely with marketing agencies to track progress and program management.

  • Utilize monthly marketing calendar to coordinate activities with sales team and external agencies.

  • Support development collateral materials including brochures, technical sheets, PowerPoint templates and customer promotional material.

  • Find new avenues for generating demand through unconventional marketing techniques.

  • Build and improve GoTo’s mindshare across channel partners

  • Synthesize, analyze, and report marketing campaign metrics.

  • Analysis of sales potential based on existing data.

  • Communicate clearly, frequently, and keep teams aligned on all things marketing.

  • Support India marketing manager with day-to-day marketing activities.

  • Efficient budget management to result in desired ROI.

What we are looking for

  • Bachelor's degree in marketing, post-graduation is a plus.

  • Minimum 3-5 years of experience in Marketing.

  • Proficiency in Salesforce, Tableau is a plus.

  • Understanding of Digital marketing.

  • Proven experience in marketing and events.

  • Prior experience of working in a B2B IT channel environment is a plus.

  • Effective organization skills and ability to handle multiple projects simultaneously.

  • High attention to detail is necessary.

  • Excellent interpersonal, written, and verbal communication skills with the ability to tailor communication based on audience is necessary.

  • Ability to manage schedules and adapt for reprioritization of business needs.

  • Demonstrated capacity and strong willingness to learn and develop.

  • Must welcome challenge and have a problem solver mentality.

  • Advanced Excel skills and comfortable formatting data for various stakeholders.

You’ll be working towards a shared goal with an open-minded and cohesive team that is very much the sum of its parts. At GoTo, we’re passionate about growing a diverse and inclusive work ecosystem because unique takes make us a stronger company, and Stronger Together. We’re committed to creating an inclusive space for everyone, no matter what. That’s how we’ll Be Real, Think Big, Move Fast, and Keep Growing along the way.Learn more 

GoTo

Website: https://goto.com/

Headquarter Location: Boston, Massachusetts, United States

Employee Count: 1001-5000

Year Founded: 2003

IPO Status: Private

Last Funding Type: Seed

Industries: Security ⋅ Software ⋅ Technical Support ⋅ Unified Communications