Regional Sales Manager

New Business Development:

• Identify and pursue new contract hire opportunities with prospective clients in the region.

• Build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach.

• Develop tailored proposals highlighting the benefits of PFUK’s temperature-controlled LCV and HGV solutions.

Strategic Account Management:

• Own a portfolio of key accounts within your region, ensuring high levels of client satisfaction, retention, and contract renewals. • Identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet.

• Act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency. Sales and Revenue Growth: • Achieve regional sales targets, KPIs, and revenue goals.

• Collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations.

• Monitor market trends and competitor activity to inform sales strategy.

Collaboration & Teamwork:

• Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives. • Share market insights, best practices, and account strategies with peers across the business. Reporting & Administration: • Maintain accurate records of client interactions, contract status, and sales activity within the CRM system. • Provide regular performance updates, pipeline reports, and strategic recommendations to senior management.

Skills and Competencies:

• Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.

• Excellent relationship-building, negotiation, and communication skills.

• Ability to identify growth opportunities and expand share of wallet within existing accounts.

• Highly organized, target-driven, and capable of working independently across a defined region.

Qualifications:

• Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.

• Full UK driving license required.

• Demonstrated success in achieving sales targets and managing strategic client relationships.