Career Category

Marketing

Job Description

The CW-Product Manager will be leading Hematology marketing initiatives and programs. Candidates must have a proven track record of contribution to brand growth and/or marketing experience developing and implementing a wide range of high-impact marketing tools and programs.

Accountabilities  

• Defining Product Strategy: Setting the product vision and aligning it with company goals.
• Maximizes the brand potential at national level
• Executes Brand Plan
• Define and execute strategic plan for the brand
• Delivers branding campaign in line with international guidance

Responsibilities

• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Develops and implements Country Brand Plan in full congruence with International Brand Plan
• Develops LRS/ forecast with Business Planner
• Proposes national sales target, achieves agreement with Business Unit Leader and Sales/District Managers
• Partners with internal local and international PM
• Recruits and manages external vendors
• Identifies business opportunities, champions new ideas and develops business cases
• Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing a range of channels (e.g. digital marketing)

Authority

• Determine the resources required for the product, including budget and team allocation.
• Prioritize tasks, and initiatives based on value, impact, and resources.
• Signs off and manages DOE.
• Selects agencies to support MC capability build and SC operations

Outputs

• Brand DOE budget/ Brand performance/ Country brand plans
• Sales support tools
• Promotional campaign
• Marketing events
• Product Forecast and LE
• Business presentations for Brand/Franchise/Country Reviews
• Cross-functional SC strategy and roadmap for roll-out, funding and improvement
• Reports on MC impact and SC performance throughout the year
• Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities
• Planning, execution, governance processes for MC planning and SC delivery

                    

 Requirements

• Academic education or experience from similar positions
• Minimum 5 to 8 years of experience in industry
• 1 to 3 years as a Pharmaceutical Sales Representative
• Minimum 2 years of experience as a Product Manager
• Fluency in English, both oral and written communications
• Financial and budgeting skills and experience
• Documented track record of product launch
• Computer skills (MS Office programs)

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