TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more..
Job Summary:
The Business Group Director will Spearhead AutoTrader.ca’s efforts and transformation of our Media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader new product suits. They will play an advocate role increasing awareness of AutoTrader.ca, our Automotive Consumer insight and the expertise establishing strong Media strategy. The successful candidate will work with OEM’s and Agency partners to position the value of our various Media/Advertising Products and ensure AutoTrader.ca becomes a trusted partner across multiple facets of their marketing function.
Key Areas of Responsibility
Strategic Relationships (25%):
· Build and maintain strategic relationship at senior marketing level – VP & C-Suite, within major auto OEMs & Agencies
· Understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the winder business of revenue opportunities and product enhancements.
Media planning and Content Marketing (25%):
· Leverage TRADER expertise in the creation of highly engaging, vertical content and unique understanding of the auto-intender to commercialize white labeled editorial opportunities.
· Employ consultative selling techniques to educate and inform client as to the wider benefits of their own Media initiative, content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value.
Analytics & Insights (25%):
· Using TRADER marketplace data, create a SaaS based revenue stream which engages OEMs directly
· Through consultative selling, seek to understand the needs of the OEM in terms of market insight, sales insight and the digitization of customer records.
· Construct intelligent cases as to how TRADER’s understanding of both supply and demand elements and their respective interactions. Successfully articulate how these factors can be used to support multiple functions within the OEM and help realize their ambitions in a truly unique way.
Account Strategy & Planning (25%):
· Work closely with the Senior Director Sales and all other sales and marketing professionals at Trader Corporation to establish and build a strong national accounts strategy, sales pipeline and stream of business.
· Build relationships and partnerships to achieve targets and the broader objectives/strategic imperatives of the organization. Extremely strong understanding of on-line media sales.
Job Requirements
· Bachelor’s Degree or higher in a relatable field
· 8+ years’ experience with a "best-in-class" organization in high performance sales or marketing in industries such as Automotive, Date/Analytics or Advertising.
· Deep understanding of the media landscape including data, insight and content marketing
· The ideal candidate will have experience with Canadian OEM’s and a successful track record of building robust partnerships through networking and consultative solution selling.
· Experience leading complex contract negotiations and long sales cycle.
· Proven Track record at selling enterprise level product.
· Expert Level Knowledge of Digital Marketing - familiar with industry trends and advances.
· Excellent communication (verbal and written), presentation and negotiations skills.
· Strong interpersonal skills: ability to collaborate and engage cross-functional teams to deliver project requirements.
· High resilience, comfortable adjusting approach in face of resistance or conflict.
· Entrepreneurial orientation.
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching