At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference. 

We are seeking a Senior Manager, Media & Retail Media – Market to lead the development, execution, and optimization of in‑market media and retail media strategies across brands and categories. This role plays a critical leadership role in translating brand and commercial priorities into high‑impact media plans, while driving performance, efficiency, and strong governance across traditional media and rapidly evolving Retail Media Networks (RMNs). 

The ideal candidate is a strong media leader with deep expertise in media strategy, digital and retail media ecosystems, and performance optimization, with the ability to influence senior stakeholders and operate effectively in a complex, matrixed system. 

What You’ll Do for Us 

Media & Retail Media Strategy & Execution 

• Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities. 

• Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI). 

• Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments. 

• Translate strategic direction into clear briefs and execution plans for agencies and partners. 

Investment Governance & Performance Management 

• Partner with Marketing Procurement Services (PS) on media buying strategies and negotiations to maximize value from media investments. 

• Oversee media investment governance, including buying orders, budget shifts, and corrective actions. 

• Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability. 

• Support audit processes and ensure compliance with media governance standards. 

Optimization, Measurement & Learning 

• Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics. 

• Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance. 

• Partner with Integrated Marketing Experience (IMX), Analytics, and PS teams to evolve media measurement frameworks and translate insights into optimization actions. 

Stakeholder & System Leadership 

• Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams. 

• Influence brand and creative strategy through a strong media effectiveness and performance lens. 

• Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance. 

• Provide guidance and informal leadership to junior team members and agency partners. 

Requirements & Qualifications 

• Bachelor’s degree required; advanced degree preferred. 

• 7+ years of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG), agency, or media environments. 

• Strong expertise in digital media, ecommerce, and retail media ecosystems. 

• Experience managing significant media budgets and performance optimization. 

• Proven ability to influence senior stakeholders and work cross‑functionally in matrixed organizations. 

• Experience working with agencies, media owners, digital platforms, and retail media partners. 

What We’ll Do for You 

• Market Impact: Play a critical role in shaping media and retail media performance in a strategically important market. 

• Leadership Exposure: Partner closely with Directors and senior leaders across IMX and Commercial teams. 

• Iconic Brands: Drive growth for some of the world’s most loved brands. 

• Career Path: Clear progression toward Director‑level media leadership roles. 

• Purpose‑Driven Work: Help refresh the world and make a difference through effective media investment.