Initiate cross-channel category development strategies to enhance market penetration and brand shares.
Collaborate closely with MKT, Sales and Supply chain to develop and implement DPSM (Distribution, Pricing, Shelving, and Merchandising) plans to deliver sales targets.
Conduct business review, pre- and post-promotion ROI analysis to continuously optimize promotional effectiveness.
Monitoring competitor activities and market trends to identify growth opportunities.
Manage and monitor trade marketing annual budget to ensure efficient resource allocation.
Experience Required
Minimum 5 years of experience in trade marketing within the FMCG industry.
Strong budget management and data analysis skills to enhance marketing effectiveness.
Familiarity with pharmacy, e-commerce, and personal care channels is preferred.