Posted:
3/1/2026, 4:00:00 PM
Location(s):
New York, New York, United States ⋅ New York, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Workplace Type:
Hybrid
At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.
Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.
Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.
The Director of Merchant Marketing will lead the strategy and execution of merchant-led marketing programs that drive consumer awareness, usage, and repeat behavior for Paze. This role will manage a team of marketers and is responsible for creating compelling creative, offers, and experiences—delivered through merchants—that make Paze feel valuable, intuitive, and habitual for consumers.
You’ll operate at the intersection of brand, product, partnerships, and creative, shaping how Paze shows up at checkout and beyond to influence real consumer behavior at scale.
What You’ll Do
Merchant-Led Consumer Growth Strategy
Develop and lead merchant marketing strategies that drive consumer adoption, usage, and repeat transactions
Define how merchants activate Paze through their owned channels and checkout experiences to influence consumer choice
Identify high-impact moments across the consumer journey where Paze can be made more visible, relevant, and sticky
Creative, Offers & Activation
Own the development of compelling creative concepts, value propositions, and offers that motivate consumers to choose and reuse Paze
Partner with brand, creative, and UX teams to bring campaigns to life across merchant touchpoints (checkout, email, app, web, and in-store where applicable)
Test and optimize incentives, messaging, and experiences that drive habituation over time
Go-to-Market & Program Leadership
Lead go-to-market planning for merchant-facing consumer campaigns, product enhancements, and key moments (launches, seasonal pushes, promotions)
Ensure merchant programs are easy to execute, on-brand, and scalable across different merchant types and platforms
Balance consistency with flexibility so merchants can activate Paze in ways that resonate with their customers
Data-Driven Optimization
Define and track KPIs focused on consumer usage, repeat rates, and engagement
Use performance data, experimentation, and consumer insights to refine creative, offers, and activation strategies
Partner with analytics and product teams to understand behavioral drivers and friction points
People & Cross-Functional Leadership
Lead, mentor, and develop a team of merchant and consumer-focused marketers
Set clear priorities, goals, and expectations while fostering a high-performing, collaborative team culture
Act as the connective tissue between merchant partners, product, brand, design, and consumer marketing teams
Bring merchant and consumer insights into roadmap and prioritization discussions
What You Bring
Required Qualifications
Typically 12+ years of experience in marketing roles focused on consumer growth, activation, or lifecycle, ideally through partners or platforms
Demonstrated experience managing and developing high-performing marketing teams
Proven ability to develop creative strategies, campaigns, and offers that drive measurable consumer behavior
Strong background in fintech, payments, digital wallets, ecommerce, or consumer technology
Excellent storytelling and communication skills, with experience influencing senior stakeholders
Preferred Qualifications
Experience driving consumer habituation or repeat usage for wallets, payments, or financial products
Familiarity with merchant ecosystems (ecommerce platforms, PSPs, acquirers, networks)
Experience working closely with design, UX, and brand teams
MBA or equivalent experience a plus
The base pay scale for this position in:
New York, NY/ San Francisco, CA in USD per year is: $185,000 - $230,000.
Additionally, candidates are eligible for a discretionary incentive plan and benefits.
Physical Requirements
Early Warning works together in a highly collaborative office environment. Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.
Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
#LI-AV
Some of the Ways We Prioritize Your Health and Happiness
Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
12 weeks of Paid Parental Leave
Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!
Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.
Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.
Website: https://www.earlywarning.com/
Headquarter Location: Scottsdale, Arizona, United States
Employee Count: 251-500
Year Founded: 1990
IPO Status: Private
Industries: Financial Services ⋅ Fraud Detection ⋅ Payments ⋅ Risk Management