The Manager of Web Experience & Operations owns day-to-day execution and optimization across Included Health’s marketing websites (includedhealth.com and doctorondemand.com) and microsites as a key growth and conversion channel. This role turns broader web strategy into clear priorities, manages publishing operations and intake, and drives high-quality execution across technical SEO, CRO, UX, and web publishing.

The ideal candidate brings strong technical fluency in how websites are built, rendered, measured, and optimized at scale. They can evaluate how technical decisions affect discoverability across traditional SEO and AEO/GEO, apply best practices for site architecture and structured data, and use AI and LLM-based tools to improve efficiency and scale web and SEO operations. This role is primarily responsible for executing intake requests and managing day-to-day web production in support of the consumer marketing content strategy, ensuring work is launched accurately, efficiently, and on time.

The base salary range for this full-time position is $98,000 – $139,000 per year in the United States. This posted range reflects the portion of our internal salary band that is currently funded for new hires in this role across our standard labor markets (Zones A–C). 

For context, these markets include Zone A (e.g., Phoenix AZ, San Antonio TX, Columbus OH, Charlotte NC), Zone B (e.g., Chicago IL, Denver CO, San Diego CA, Houston TX), and Zone C (e.g., Los Angeles CA, Seattle WA, Washington, D.C., Boston MA). At this time, we are not budgeting for hires in higher-cost Zone D markets (e.g., San Francisco Bay Area CA, New York City NY, San Jose CA) for this role. Within this range, individual pay is determined by work location, skills, experience, and internal equity. We use structured salary bands and geographic zones based on cost of labor to keep pay fair and consistent.