The Account Manager serves as the primary liaison between the agency and its clients, ensuring that client needs are met, and agency resources are managed effectively. This role requires a blend of communication, project management, and strategic thinking skills to maintain and grow client relationships.
EXPECTATIONS
Taking ownership whilst building strong relationships internally & externally
- You can respectfully critique creative work and have a clear point of view
- You are the go-to for & have a deep knowledge of live campaigns and any key milestones that must be reached
- You maintain a close partnership with the Producer during the development and production of a campaign
- You start to build your own ‘triumvirate’ with planning and creative
- You show resilience and proactively problem-solve
- You’re able to manage clients and are a safe pair of hands, juggling multiple projects at one time
- You provide feedback for colleagues, and can challenge constructively and with empathy
- You keep your AD/BL well informed on progress, and escalate where necessary
- You understand the financial implications of Account Plans & take action to mitigate risk.
- You have a deep understanding of best practice and hold yourself/others to account for having ‘brilliant basics’
RESPONSIBILITIES
You’re the oracle on the day-to-day, keeping everything moving
- Responsible for the day-to-day ownership, development and nurturing of client relationships at marketing manager level and below
- Responsible for the effective & organised management of client feedback to agency, and creative/strategic push back to client
- Responsible for all client meetings: ensure agendas are issued and accurate contact reports are produced after every meeting
- Responsible for weekly status meetings (both client and internal)
- Responsible for managing the client from briefing, strategy, creative to execution & evaluation
- Responsible for maintaining a high level of knowledge on the client’s business and the client’s industry; report findings back to the team with a point of view
- Responsible for being a strong internal representation of the client and pressure testing the briefs and creative work with this in mind
- Ultimately accountable for:
- Managing the approval of the creative brief & creative work by the creative director, planning director and business lead before it leaves the agency
- The creative resource for campaigns
- The day-to-day management of campaigns, ensuring milestones aren’t missed
- Regular competitive reports on client business and the client industry, and presenting findings internally/on to the client
- Monitoring media plans to ensure relevant trafficking logistics/legal approvals are in place
- Responsible for being the brand guardian for your client’s business, and having a comprehensive knowledge of the brand guidelines
- Responsible for ensuring that any client-facing documents look professional and to the highest quality
- Responsible for checking all creative work, finance documents, status reports, contact reports and making sure they’re accurate
- Responsibility for monitoring agency costs and client estimates & invoices
- Responsible for Clearcast/legal approvals
- Responsible for running a regular review of account finances with account and finance team
- Responsibility to ensure all revenue is logged and recognised through the financial system (forecast, finance master)
DEVELOPMENT OPPORTUNITIES
Focus on growth - confidence with commercials & your own viewpoint
- Use your knowledge of key client challenges to seek out new commercial opportunities
- Get more involved in New Business – offer your hand on pitches, and offer help where you have knowledge of an industry sector
- Grow relationships with clients and build the trust of more senior stakeholders
- Build your confidence when it comes to presenting clearly and succinctly, and look for opportunities to practice these skills
- Develop your commercial understanding and knowledge of different renumeration models, and how agencies make a profit
- Take advantage of the external training on offer, & proactively seek training opportunities
- Get involved in internal projects or initiative
About Accenture:
Accenture is a leading global professional services company that helps the world's leading
businesses, governments and other organizations build their digital core, optimize their
operations, accelerate revenue growth and enhance citizen services—creating tangible value at
speed and scale. We are a talent- and innovation-led company with 742,000 people serving
clients in more than 120 countries. Technology is at the core of change today, and we are one of
the world's leaders in helping drive that change, with strong ecosystem relationships. We
combine our strength in technology and leadership in cloud, data and Al with unmatched
industry experience, functional expertise and global delivery capability. We are uniquely able to
deliver tangible outcomes because of our broad range of services, solutions and assets across
Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities,
together with our culture of shared success and commitment to creating 3600 value, enable us
to help our clients reinvent and build trusted, lasting relationships. We measure our success by
the 3600 value we create for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
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