Commercial Activation Lead

Posted:
3/25/2026, 7:46:13 PM

Location(s):
Maidenhead, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

     

JOB DESCRIPTION:

Bring your passion, ideas and purpose to life in a company that can truly help you achieve your full potential.

Join Abbott Rapid Diagnostics – Infectious Disease business, a world leader in point-of-care testing.

We are recruiting for a Commercial Activations Lead, who will play a pivotal role in strengthening how we engage with customers across the UK & Ireland, based from our Maidenhead office with up to 40% travel across the region. This is a unique opportunity to shape the way we bring our commercial strategy to life - ensuring our field teams are equipped, aligned and empowered to deliver meaningful, consistent and relevant engagements across every channel.

What you’ll do:

  • As Commercial Activations Lead you will be responsible for ensuring excellence in execution of brand strategy and high‑impact commercial initiatives that maximise sales performance, strengthen market presence, and support long‑term growth.
  • You will translate strategy into execution plans by shaping activation plans, coordinate cross‑functional inputs, and ensure key success factors are achieved.
  • Act as a key connector between Sales, Marketing, Market Access and cross‑functional teams.
  • Lead the end‑to‑end translation of brand, access and account strategies into locally relevant activation plans, ensuring flawless cross‑functional execution across Sales, Marketing, Medical and Market Access.
  • Equip field teams with compliant, high‑quality materials and training.
  • Drive effective sales team-led and digital engagement by leveraging Pitcher CLM insights, omnichannel analytics and customer feedback to optimise targeting and channel performance.
  • Plan, coordinate and deliver exceptional execution of external events end-to-end, overseeing logistics, administration, vendor management, budget control and post-event maximisation.
  • Manage compliance documentation and approval workflows, ensuring timely, audit‑ready governance through Veeva PromoMats and other Abbott-owned systems.

What you’ll need:

  • Educated to degree level with some marketing experience.
  • Professional marketing and/or business management qualifications preferred but not mandatory.
  • Good understanding of the healthcare landscape.
  • Excellent organisation, planning and project management ability.
  • Excellent verbal, written and interpersonal communication skills.
  • Dynamic, proactive, business and results-focused.
  • Strong analytical and data management skills, with ability to make sound commercial decisions.
  • Veeva PromoMats material approval system experience (ideal but not essential).
  • Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to deliver results.
  • Team player capable of motivating and influencing others.

As you’d expect from an innovative global health care company, we offer a competitive range of benefits to support you and your family, including excellent salaries, defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ID Infectious Disease

        

LOCATION:

United Kingdom > Maidenhead : Abbott House

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

Abbott

Website: https://abbott.com/

Headquarter Location: Illinois City, Illinois, United States

Employee Count: 1001-5000

Year Founded: 1944

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical